The Savings Infrastructure

Small Business Cartoon: The Savings Infrastructure

My wife is the queen of bargains. I know this because I do the shopping.

Every week I get lists of places to go, exactly what to get, and stacks of neatly arranged coupons. You have to be careful to get not only the right brand of an item, but the right sub-section of that brand. Buy regular chicken noodle instead of low-sodium, and the whole savings infrastructure crumbles.

One day my wife was cutting out a fresh batch of coupons, and the above cartoon hits me. So we not only saved fifty cents on Cinnamon Life, but I got a free cartoon to boot! Now that’s value!


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

4 Reactions
  1. Mark: Happy shopping! Say hi to your wife! And your dog! 😉

    What’s your favorite grocery store in your area? When I was living in Troy, Ohio, I went to Meijer and Kroger, but I also bought stuff at local mom & pop stores.

  2. I admire your creative ways of designing these cartoons. They are simply brilliant!

  3. There was a time once at the banks, before all of the complicated fees where it was actually easy to pick the best savings account. A person just needed to head to the local bank .

    Best Savings

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