I read a lot to get inspired for my cartoons. I read a number of blogs, magazines, newspapers, always on the lookout for words or phrases that pop out at me.
One day I was reading the business section, and I read about a company “unleashing a bold new initiative.” I kept reading, waiting for some odd jargon when it hit me. “Unleashing a bold new initiative” hadn’t phased me one bit. That’s a really goofy, grandiose collection of words, and I’d skimmed right over it.
So I worked out a way to take this oddly commonplace phrase and make it utterly normal. And the above cartoon is the result.