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Unleashing Bold Initiatives

Unleashing Bold Initiatives

I read a lot to get inspired for my cartoons. I read a number of blogs, magazines, newspapers, always on the lookout for words or phrases that pop out at me.

One day I was reading the business section, and I read about a company “unleashing a bold new initiative.” I kept reading, waiting for some odd jargon when it hit me. “Unleashing a bold new initiative” hadn’t phased me one bit. That’s a really goofy, grandiose collection of words, and I’d skimmed right over it.

So I worked out a way to take this oddly commonplace phrase and make it utterly normal. And the above cartoon is the result.


Mark Anderson

Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

5 Reactions

  1. Anita Campbell

    This one made me laugh out loud, Mark. I can literally picture business people sitting around a room and someone making a sarcastic comment like that. It is more real life than most serious articles.

    – Anita

  2. Mark Anderson

    Thanks so much! Sometimes just pointing something out is funny.

  3. Staci Wood

    This is a good one, Mark! I agree with Anita and I think that it’s the sarcasm that makes this one so funny to me. The guy’s hand on his hip is a nice little added touch to get that point across, too.

  4. Martin Lindeskog

    How about stand on your head and look at the slide upside down?! 😉

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