GetResponse Study Reveals Top SMB Email Marketing Trends





Wilmington, Del. (PRESS RELEASE – March 3, 2010) — A new GetResponse Email Marketing Trends survey found that SMB marketers are becoming increasingly convinced of the benefits of video email, social media, and personalization or targeting. Over 80 percent of respondents plan to use video emails in 2010 and over 90 percent of SMB marketers plan to integrate social media into their email campaigns this year.

Almost 64 percent of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. The survey is available for download here: http://www.getresponse.com/learning-center/reports/2010-email-marketing-trends-survey.html

Founder of GetResponse, Simon Grabowski, commented: “We were pleasantly surprised at the major uptick in SMB marketers planning to use video email marketing and social media integration in 2010. According to our 2009 study, video emails delivered close to a 100 percent increase in click through rates, so we know it works and expected the increase in use. But the 480 percent increase in planned video email use surprised even us!”

GetResponse (www.getresponse.com), a leading email marketing platform for the SMB sector and flagship product of online solutions provider Implix (www.implix.com), conducted the online survey in January and February 2010. The study asked over 200 SMB email marketers from a wide range of business sectors and countries to share their opinions regarding hot topics like video emails, social media integration, and the “war on inbox clutter”.

In general, the results show that the SMB marketer’s toolkit is looking more sophisticated and media-rich than at any time in recent history, thanks to user-friendly and affordable online tools. Some of the survey highlights included:

*** Video email marketing: Over 50 percent of respondents stated that video emails can increase CTR. One of three marketers believes that video can enhance brand image and/or increase customer loyalty. Over 20 percent of marketers believe that video emails can also reduce support and training costs. Only 4.7 percent email marketers do not see any benefits from using video emails.

*** Social media: A 113.2 percent increase in use of links to new messages on social media pages; a 109.1 percent increase in use of sign-up forms on Facebook, etc. fan pages; 88.8 percent will increase share options and 71.6 percent more will place “follow us” links in email messages. *** Personalization: 53.80 percent of SMB respondents said they intend to increase targeting and personalization in 2010; 52.40 percent will try to improve email title and subject line personalization.

*** Behavioral targeting: Nearly 75 percent of marketers claim that behavioral targeting can result in significant or moderate increases in email marketing effectiveness. Only 2.8 percent did not consider behavioral targeting an effective practice. Grabowski added: “Today’s marketers are mindful of the importance of delivering relevant content and one-to-one messaging based on preferences and behaviors. It’s all about putting the “human element” back into marketing through the use of video and social media conversations.

Combining these interactive techniques promises to be a very successful strategy for our SMB customers!” Survey Data Access the survey results (http://www.getresponse.com/learning-center/reports/2010-email-marketing-tre nds-survey.html).

About GetResponse

GetResponse is an easy-to-use email marketing platform designed to increase email marketing ROI faster than any other medium for SOHO and SMB marketers. It is the first SOHO/SMB email marketing solution to offer audio and video recording, storage and delivery, Twitter integration, and an iPhone application. The solution includes email analytics, unlimited follow-up messages, 300+ HTML templates, online surveys, and professional-level training and support. During its over 10-year history, GetResponse has grown to over 110,000 active users from 172 countries, delivering 5 billion permission-based emails per year.

About Implix

Implix was founded in 1999 by Internet marketing prodigy and entrepreneur, Simon Grabowski, whose vision of helping SOHO and small business marketers around the globe improve marketing efficiency, reduce costs, and increase profitability continues to define the company. Today, Implix maintains worldwide operations, with offices in the U.S., Canada and Europe. For more information, please visit www.implix.com or http://www.getresponse.com/.

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