Delivers Affordable Sales Leads for Small and Medium Sized Businesses

Little Rock, Arkansas (PRESS RELEASE – March 12, 2010) – Businesses of all sizes that rely on sales leads to drive business growth can now turn to MySalesHero.comâ„¢ for fast, simple and cost-effective access to Acxiom Corporation’s (Nasdaq: ACXM) leading databases of U.S. consumer and business contacts. recognizes that small and medium-sized businesses seek quality over quantity, as well as superior customer service and ease of use when purchasing leads online. An Acxiom-sponsored survey of 500 small business owners found that 72 percent feel they need quality sales leads to drive business success and 48 percent need help finding these sales leads or potential client information, with 61 percent stating the need for a simple, cost-effective way to do so. addresses these needs with targeted, accurate leads along with:

  • Unlimited customer service to answer all questions and provide marketing counsel
  • Transparent, easy-to-understand pricing, with a flat fee for data lists
  • No upfront commitment or subscription requirement
  • Built-in data compliance business rules, including do-not-mail
  • Geographical targeting, including ZIP code and carrier route code

“ takes the hassle out of sourcing and managing sales leads,” said Stacey Girt, Acxiom senior sales leader. “Running a small to medium business brings with it many challenges, and obtaining accurate sales leads shouldn’t be one of them. Quality leads, ease of use and chat, phone or email-based customer service staffed by MySalesHero Advisors have been built in to our solution to create a practical approach to growing a business.” even provides previous-order suppression to avoid duplicating names already acquired – and a full educational support system, including online chat.

“Many business owners feel overwhelmed and do not know where to start with sales leads,” said Mary Jo Yafchak, Acxiom vice president of product management. “ eliminates the mystery so small business owners can expand their sales toolkit and increase their return on investment. It’s designed to be a true partner, providing guidance and advice every step of the way.”

The survey was conducted online by StrategyOne between February 8 and February 12, 2010. The sample consisted of 500 small business decision makers at the manager level at U.S. companies with 100 or more employees. The national results have a margin of error of plus or minus 4.5 at the 95 percent level of confidence.

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