Knowledge Institute and iContact Join Forces to Grow Small Business

Washington, DC (PRESS RELEASE – April 29, 2010) – iContact, an industry leader in email marketing services for small and mid-sized businesses, and Knowledge Institute, specialists in entrepreneurial education and development, today announced a joint partnership to help more entrepreneurs learn about and connect with no-cost business mentoring programs and productivity-enhancing email marketing solutions.

This collaboration builds upon the public/private social network established by Knowledge Institute to educate and drive small business startup and growth, and iContact’s feature rich email marketing solutions. With increased access to business assistance programs and education about email marketing strategies that support business development objectives, smaller ventures may operate more efficiently and compete more effectively.

“There are thousands of business mentors available across the country through government and nonprofit programs like SCORE, Small Business Development Centers and Women’s Business Centers,” said Deborah Osgood, president of Knowledge Institute. “Joining forces with iContact to expand awareness and provide educationally-focused content about business solutions such as email marketing is not only good for business, but good for economic recovery and growth as well.”

Knowledge Institute public/private social networks encompass web portals, social and traditional media communication channels and business-to-business influence organizations that collectively interact to promote awareness, access and use of free and low-cost business assistance programs and resources. iContact email marketing solutions allow businesses, non-profit organizations, and associations to create, publish, and track email newsletters, surveys and auto-responders. Additional features include email design templates and an iContact community where customers can post content and network with other customers to increase brand awareness and sales.

“We are pleased to collaborate with Knowledge Institute in this social networking and educational initiative,” said Jeff Taylor, Director of Business Development for iContact. “iContact believes strongly in corporate social responsibility and this relationship advances entrepreneurial education and access to local programs and people who can help with most any aspect of business management and growth.”

About Knowledge Institute:

Launched in 1998, Knowledge Institute is a think tank and consortium of experts that specialize in entrepreneurial education, development and marketing communications. As creators and sponsors of multiple business-to-business resource and referral communities, Knowledge Institute is driving economic recovery and job creation through small business startup and growth.

The U.S Small Business Administration (SBA), government agencies, Fortune 500 companies and nonprofit economic development agencies have formally recognized Knowledge Institute for its economic development impact and small business development contributions.

About iContact:

With more than 53,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Bank of America, Ford, Intuit, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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