What Would You Ask John Battelle, Founder of Wired?

John Battelle, who is the co-Founder of Wired magazine, author of The Search and now CEO of Federated Media Publishing, is going to be live-interviewed on the Web this Thursday, April 29, 2010 from 4 to 5 PM New York time.

If you’ve ever wanted to ask John a question, here’s your chance.

The theme of the interview is marketing on today’s social and mobile Web.

John Battelle - Marketing HP INput OutputJohn will be interviewed by BigThink as part of the HP-sponsored Input/Output series.   I offered to help out by collecting any questions you may have for John, in advance.  Or you can just ask them yourself on Twitter, before or  during the interview. (Use hashtag #hpio)

Federated Media is an important business partner of Small Business Trends, because they bring large advertisers and sponsors like HP to independent publications like this one.  It’s a business model that didn’t exist 5 or 6 years ago.  Change is happening even faster today, so I can only imagine what the next 5 years will bring.  We’ll look to John for  some insights into where the Web is headed and what it means for marketing and reaching customers.

So here are a few questions, including my own and a few that people have submitted already for John Battelle to answer:

  • Will hand-created content still have a place in the world of scraper sites and outfits like Demand Media, which pull together “made for search engines” content that is very generic and not all that helpful to the reader, but tends to get a lot of search traffic?  And how do premium content providers — whether they are mainstream media like the Times, or lovingly created blog posts by individuals — compete?
  • Give us a sense of the timeline for growth of the mobile Web.  We hear a lot of hype about it.  Is it a real force today, or is it still something in the future?  And how far into the future?
  • Are location-aware services like Foursquare and Gowalla worth learning about?  Will they be around 3 years from now?
  • What percentage of marketing (spend and time) should be devoted to social media and what percentage to the mobile Web?  How do you allocate?
  • What will Google look like in 5 years?  Will they succeed at initiatives like their foray into telephony? Or will they pull back to their core of search and AdWords?
  • Is the integration of social results from sites like Twitter into the SERPs a passing thing, or here to stay?

If you have a question please feel free to leave it below or tweet it on Twitter using hashtag #hpio.  While I can’t guarantee John will be able to get to all questions, I will make sure they get passed along.

Be sure to join me on April 29th at 4pm Eastern when I will be tweeting throughout the interview.  Go here for the live Webcast details.  This event is sponsored by HP, who is a sponsor of this site.


Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of TweakYourBiz.com.

5 Reactions

  1. John, if you were in charge of Twitter how would you monetize it?

  2. John,

    What is your feeling about the “supposed” lessening popularity of banner ads?

    The Franchise King

  3. Why use Four Square and Yelp for business?

    I Do Business with my Neighbors, why do I need a web site? What tools can I use to build a loyal local customer base?

    What is going on in Facebook?

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