Last week there was a webinar to announce that Google and the US Small Business Administration would be working together to help small business owners learn how to succeed online. Well, now it’s just a few days later and we have a good glimpse about what they may be up to.
Search Engine Land’s Matt McGee helped shed some light on the new Tools for Online Success page that hit Google recently and boasts an authoritative SBA logo. The page includes a series of videos and tips aimed at helping small business owners get a feel for how to get more from the Web.
Check it out.
There are videos on establishing a Web presence, using images, online promotion, paid advertising, Web analytics, etc. Each video shows a small business owners sharing how Google made it easier for them to promote their business online, as well as closing tips to help give SMBs some immediate and actionable takeaways.
For example, the video on establishing your online presence ends with the following tips for SMB owners:
- Highlight important contact details in your listing, such as address, phone number, and email address.
- Use local listings and a website to build your representation on the web. Local listings help your business display details, while a website is your virtual store front.
- Complete every available listing field to give your customers even more information.
Some pretty important basics if you’re a SMB figuring out where to start and how to prioritize your To Do list.
Though obviously slanted to encourage SMBs to get involved with a whole line of Google products, it’s nice to see Google and the SBA joining together to encourage SMB owners to manage their online visibility. Hopefully the Tools for Online Success page serves as just a hint at what will soon be available for SMB owners. It would be nice to see Google create a strong information hub that SMB owners could reference for specific tips, similar to what Dell was able to do.
Aside from that, I think the new Tools for Online Success page also serve as a great example for SMB owners as to the kind of content they should be creating on their own sites. If you think about it, Google took some of the most common questions small business owners are likely asking about building a Web presence and answered them with quick 3-4 minutes videos. They have essentially created a video FAQ section that they’ll now be able to drive people back to.
As a small business owner, how easy would it be for you to do the same? You know the questions your customers are constantly asking, why not create quick videos to show off your authority as you answer them and point people in the right direction? These are the types of content pieces that customers can continually access and that attract the best kinds of links. They also help to differentiate you from your competitors who aren’t experimenting with new types of media yet.
Just a suggestion.