RatePoint Introduces Facebook Integration to Boost Small Businesses’ Competitive Advantage

Needham, Massachusetts (PRESS RELEASE – May 28, 2010) – RatePoint Inc., a leading provider of customer reviews, testimonials and online reputation management services, today announces new small business social media tools for Facebook. The new features provide small businesses with a competitive advantage to collect and promote reviews to a bigger audience through a multi-solution platform.

Through this launch, small businesses have more resources to leverage RatePoint through social networks including Facebook and Twitter. Small businesses can add the customized RatePoint tab to their Facebook profiles so customers can browse and submit reviews directly via Facebook. A new email newsletter share bar allows small businesses to provide news updates, coupons and promotions with Facebook fans. Additionally, multiple Facebook fan pages now can be managed through a single RatePoint account.

“Referrals are essential to increasing sales and building a brand, but are often overlooked,” said RatePoint Co-Founder and CEO Neal Creighton. “With more than 500 million users on social networks like Facebook and Twitter, RatePoint’s latest integrations keep our small-business customers in the conversation and empower them to share the most relevant content available with a broad audience.”

Small business owners can connect RatePoint reviews to their Facebook fan page by selecting the RatePoint application option in the Facebook directory. Business reviews collected via the RatePoint app will be instantly available for new and potential customers to see, and current customers can write a review directly from the Facebook tab.

These new enhancements empower small businesses to utilize RatePoint’s one-click integration into Twitter, Facebook and RatePoint’s custom URL shortener for social-networking updates.

“Small businesses need to plug into the social media dialogue to effectively engage with their audiences in a meaningful way,” Creighton said. “For a small business, reputation is critical, and leveraging consumer-generated testimonials through RatePoint will provide reach, relevance and a whole new meaning to ‘word-of-mouth.'”

About RatePoint, Inc.

RatePoint, Inc., the leading provider of customer reviews, testimonials and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.

RatePoint’s easy-to-use, Web-based communication services include customer feedback tools to collect business reviews and product reviews as well as email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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