Small Business Video Editing: Pinnacle Studio 14 Review

Video editing can be an intimidating and time-consuming process for many small business owners, but Pinnacle Studio 14, by Avid Technology, makes it relatively easy.  This video editing and production tool is aimed at the consumer market, but I found it ideal for most of my business needs.

Pinnacle comes with cool features:

  • User-friendly video capture and edit process.
  • Multiple ways to export your final video; including a direct to YouTube option, to an iPod format, even export to a Wii or Xbox.
  • You can burn directly to a DVD or Blu-ray (if you have the right hardware, of course).
  • You can add Dolby Digital surround sound for the audio buffs out there.
  • It also comes with Red Giant, an effects suite, which are some of the same special effects you see in mainstream movies.

However, what most small business owners want is the basics and just a few advanced features.  Most of us have no intention of becoming video professionals.  We just want it to work, and work fast.  Then we want the software to help us upload video to our website. Pinnacle Studio 14 makes all this very do-able with a pretty short learning curve.

But let me be clear: there is a learning curve to any video editing program. The good thing is that Pinnacle has a robust community with support forums.

What I (really) liked:

  • Create a Smart Movie: This is one option from the Toolbox and it rocks.  It lets you pick the options you want from the introduction to the transitions from one scene to the next to the ending credits.  You just pick the photos, the video clips, the music, the ready-made transition (fade to black, screen wipe left, etc) and hit “Create a Smart Movie” and it produces it for you.  The ending result is a finished video with music. It simply guides you through.  Screenshot below of edit screen.

  • Music: In the Ultimate Collection pack, it comes with Scorefitter which is a collection of royalty-free music and sounds you can use in your productions. You can buy additional royalty-free libraries of music and sounds, if you choose. Having music and sounds available is terrific and takes away the worry of “will I get in trouble for using this?” copyright questions.

The program offers lots of ways to save your video including a direct-to-YouTube option. You enter your username and password once and after that you can upload your results directly, saving some additional steps and, of course, time.

Video uses by small business that I’ve seen on the Web:

  • Real estate sales: doing a real-time walk-through of a home.
  • Wedding and event videographers who want to add custom services to their work.
  • Used car lots for showing specific cars for sale online – mini commercials to draw prospects on to the sales lot.
  • Physicians demonstrating procedures to other physicians.
  • A pet shop showing individual animals and their cute antics.

What I didn’t like:

The Red Giant Effects option didn’t work on my machine and a small window would open saying something like “Magic Bullet” didn’t load. Check your Graphics Card.”  This would then cause the program to stop loading, but would resume after I clicked the continue button.   It could be my machine or Windows 7 or one of a dozen potential problems, to be fair.

Who is it best for?

Small business owners in any industry would find this software useful for making tiny or even significant edits to their first video efforts.  Overall, for the money, it is one of the best solutions out there in video editing.  The industry-leading professional editing solution is also made by Avid Technology, so you can get a taste of a fully loaded video editing software would be like with Pinnacle Studio 14.  The regular version starts around $50, going up to $130 for the Studio Ultimate Collection (the highest version).

I tested Pinnacle on a Lenovo A70z all-in-one desktop with the ioSafe 500GB hard drive (full review here) to test the speed at which it would crunch and save.  Both did exceptionally well — better than my laptop.

Learn more about Pinnacle Studio 14.


TJ McCue TJ McCue served as Technology/Product Review Editor for Small Business Trends for many years and now contributes on 3D technologies. He is currently traveling the USA on the 3DRV roadtrip and writes at the Refine Digital blog.

11 Reactions
  1. Omega 3 Supplements

    Great advice. This is some of the stuff that I just don’t think about on my own. Thanks for sharing!

  2. Martin Lindeskog

    TJ: Could you mention some alternatives to Pinnacle Studio 14?

  3. Hey Martin,
    I will probably have some other video editing reviews coming up, but generally I try to just let each company shine on its own. Give them the opportunity to stand on their own. The list posts I do are often a free-for-all, though, and I just list out as many as I can find and that appear professional enough for our savvy audience. But I don’t have a list of video editing software yet. Hmm. Good idea.

  4. Also, for many of your readers I have found that Final Cut Express (Mac Users) works very well. I myself have recently been toying with video for some clients, and since have moved into Final Cut Studio, but Express works very well for people who don’t have a lot of experience. TJ, if you want any info for a possible review of FCP let me know. There is also word of Apple making Final Cut a “prosumer” product. But that probably won’t be for like another year. Great Post though!!

  5. Great article about video editing. I would recommend adding Audacity to this list.

  6. Having used Scorefitter a couple of times, I can say that finding another music source is a good idea. I use but there are many good sources out there.

  7. @Martin Lindeskog
    I used to create youtube videos with this software.
    I can recommend an alternative “Video Converter for Any Flv Player”.
    It is Free, you need to pay for Any Flv Player if you like to get the full version, however the built-in video converter is free to download and use. You can download the free trial and use its built-in video converter only.
    You can use it to convert all kinds of videos and edit them.