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Saying Goodbye to Chaos, Anita Campbell of Small Business Trends Switches to Infusionsoft Email Marketing 2.0





Gilbert, Arizona (PRESS RELEASE – June 22, 2010) — Infusionsoft (www.infusionsoft.com), the leader in Email Marketing 2.0, today announced the addition of new customer Small Business Trends, an award-winning online publication for small business owners and entrepreneurs, to the Infusionsoft family of small businesses that are growing and improving operations with Infusionsoft’s next generation of email marketing.

Small Business Trends offers a variety of informational websites and feeds to help small business owners stay up-to-date on trends in the marketplace. Founder, Chief Executive Officer and Editor-in-Chief Anita Campbell turned to Infusionsoft because she needed a faster, more effective email marketing solution for continuing to drive growth of her business.

Prior to Infusionsoft, Campbell was using three separate systems for email marketing and customer relationship management (CRM) to manage multiple lists that deliver information out to her thousands of small business readers and customers. But this ineffective set-up was preventing her from getting the right information to the right people at the right time because the systems weren’t communicating with one another, causing headaches and inefficiencies.

“I am an entrepreneur at heart and that means I am always looking for better ways to do business,” said Campbell. “I was living in multiple system chaos and parts of my business were falling through the cracks. In small business you can’t do everything, but with Infusionsoft, I am getting an automated, targeted email system that is helping me communicate much more effectively with the people I am trying to help – small business owners and entrepreneurs.”

Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful marketing automation engine that allows small businesses to market across multiple channels, with targeting that is dynamic and adapts to customer behavior.

“Anita is exactly the type of customer that Infusionsoft can help – she has experienced growth, but she’s hit a point where her disjointed systems are the roadblock to further growth,” said Clate Mask, co-founder and chief executive officer of Infusionsoft. “She recognizes the importance of organizing and centralizing her data and adding marketing automation in a way that allows her to market like a big business marketing department on a small-business budget.”

Campbell recently shared publicly her switch to Infusionsoft on a webinar where she imported her contacts into Infusionsoft, created her first email, put automated follow-up sequences in place, and started using Email Marketing 2.0 to grow her business.

About Infusionsoft

Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful automation engine that allows entrepreneurs to market more effectively so they can grow their small businesses. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz., and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit www.infusionsoft.com or follow us on Twitter: @Infusionsoft.

About Small Business Trends

Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them reaching more than 250,000 readers monthly. The site updates entrepreneurs on trends affecting the small business market: “Small business success … delivered daily.” Small Business Trends has been highlighted in the Wall Street Journal, The New York Times, and numerous other media. The site also has won a number of awards including Forbes Best of the Web (twice – in 2005 and 2008). For more information, visit Smallbiztrends.com.

Find us on Twitter too: @SmallBizTrends and @SmallBizTrends2.

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