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50 Emails A Day is Manageable Say U.S. Small Business Workers

New York, New York (PRESS RELEASE – August 16, 2010) – A new survey by Intermedia, the world’s largest Microsoft hosted Exchange provider, found that 94 percent of respondents[1] feel that 50 or fewer emails is a manageable number to receive each day without feeling overwhelmed. The commissioned survey also found that more than one in five adults who receive work related email already feel as though they get more each day than they can manage. With an increasing amount of communication being done via email, this insight into how small business employees manage work email can help improve productivity and workplace satisfaction.

Other key findings from the survey include:

“Email has perhaps become the most critical business communications tool,” says Jonathan McCormick, Intermedia COO. “The productivity benefits of business-class email are immense, in terms of being able to share and store information, schedules and contact information with colleagues and across computers and mobile phones. But without the right tools and guidance, employees can be challenged to manage the flow. It’s vital for workers and organizations to develop the right mindsets and skills around managing email.”

Email overload can hurt productivity and lead to miscommunication and errors. Some activities employers and employees can take to combat feeling overwhelmed include:

1. Unify Your Communications – Email is one element to unified communications (UC), an integrative approach to uniting all key communications services important to business operations and success, including voice, instant messaging and document sharing among other components. Email supplemented by a unified approach to communications gives you a complete view of communications across the business and among employees. UC is guided by you and your business. For example, with instant messaging, a support team likes to have a group chat open throughout the day whereas a business owner may only want to use it at certain times during the day.

2. You Determine the Priority, Not Your Inbox –Review email and ask yourself if the messages relate to your priorities for the next hour, day or week. This question can help you manage the number of emails you respond to each day, ultimately helping you feel less overwhelmed with your work email.

3. Organization is Key – There are two approaches to email organization so choose the one that works best for you. The first system is to create folders for different work activities/projects in your email program and file away your incoming emails appropriately. For example, create a folder for “IT” or “Payroll” and file away all messages in your inbox into those folders. The second option is to read emails and respond/delete as they come in and, at the end of the day, file them into generic folders (e.g. Follow Up Required, Need to Respond, and Completed).

4. Read and Respond – Keep responses to emails concise by specifically addressing the questions asked in the emails that need answers. For incoming emails that can be answered quickly and easily, respond to those first before visiting the more time-intensive messages.

ABOUT INTERMEDIA
Intermedia is the premier provider of communications services, including hosted Microsoft Exchange, to small- and mid-sized businesses. For an affordable monthly fee, customers get business email, telephony, Smartphones, instant messaging, fax and other communications delivered as a service with 24×7 support. Intermedia also empower thousands of smaller VARs and MSPs – as well as select Fortune 500 companies – to sell communications services under their own brand. Founded in 1995, Intermedia was the first company to offer cloud-based business-class email and now has over 250,000 premium hosted exchange mailboxes under management – more than any other provider. For more information, visit http://www.intermedia.net.

ABOUT HARRIS INTERACTIVE
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit http://www.harrisinteractive.com.

METHODOLOGY
This survey was conducted online within the United States by Harris Interactive on behalf of Intermedia from June 3-7, 2010 among 2,071 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Julian McBride at 646-202-9775, julian.mcbride@horngroup.com.



[1] Respondents are adults who receive work-related emails. For the purposes of this survey, “online adults who receive work-related emails” are defined as full time/part time employed adults who work for a company with less than 250 employees and receive work-related emails. This survey was conducted online in June, 2010 by Harris Interactive on behalf of Intermedia.