Ecommerce in today’s social media world is easier and more complicated at the same time. With just a few clicks and a bit of content, you can reach thousands of prospective customers. But that doesn’t mean they will buy from you. Your online storefront needs to be visually appealing, socially connected, and offer a logical path to purchase. BigCommerce is an ecommerce provider that makes it possible to create a compelling online store with all the bells and whistles you need today.
BigCommerce offers a free 15-day trial and small business packages start at $24.95/month. I always like it when a vendor offers a no credit card signup because I believe it completely lowers the barrier to purchase and allows you to see the inner workings without risk. Disclosure: We selected BigCommerce for a review two months ago, but I was so impressed with the ease of setting up an online storefront that I recently became a reseller via my Sales Rescue Team site.
One of the most difficult parts of selling online is attracting quality traffic, as we have explored many times in Small Business Trends posts. Every small business faces this online challenge. BigCommerce’s latest release integrates traffic-driving tools such as selling on eBay, Shopzilla, Shopping.com, PriceGrabber and Facebook so that merchants can literally click a few buttons and get their products in front of millions of potential customers.
What I Liked:
- You can sell your products on eBay with just a few clicks (only a few of the large enterprise ecommerce platforms provide this now, so for a small business to get access to this level of integration is cool).
- The ability to mobile-optimize a site for mobile shopping. There are many studies and statistics floating around about how few sites are ready for mobile commerce. Only 12% of the Internet Retailer 500 have a mobile-enabled site. With the growth of smart phones and the iPad, you can’t help but see how your customers are searching from a mobile device.
- Social Commerce: Every account level at BigCommerce can add a Facebook “Like” button and other social features to a site with zero tech expertise required. I didn’t find the Twitter integration component, but it must be there and I missed it.
- Drag and Drop Design. No coding experience needed. I loved this because it is so hard to design if you’re not a designer. Plus, they offer many templates you can just click and select.
They explain the any tech lingo clearly. I appreciate that they visually explained the term “Multi-channel integration” because while I can figure it out with a few moments of thought, I don’t want to spend time deconstructing industry terms. In a nutshell, it means they connect to many useful vendors and providers like Mailchimp and Shipworks (making your shipping easier).
What I’d Like to See:
They have a very helpful link box entitled: How Can We Help You? that sits below the fold. Instead of the media box expressing who has reviewed them, I’d rather see this helpful box higher up because it answers important questions I want answered right away. The main two are: “I’m new to ecommerce…” and “I want to switch platforms…” so that I can quickly figure out the options for my situation.
BigCommerce is lifting the tide for the entire ecommerce community with their software-as-a-service online storefront solution. By making it easy to add mobile and social commerce options, as well as easy drag and drop design options, they are worth a serious look by small business owners.
Learn more about BigCommerce.