I first read Clate Mask and Scott Martineau\u2019s story on the InfusionSoft web site. \u00a0When I heard they had this book out, I quickly purchased a copy. Here\u2019s the Cliff\u2019s Notes version of their story:\u00a0 A couple of guys start a software business.\u00a0 The business has its ups and downs and in August 2002, it was mostly downs. Then they get a call from another freaked out entrepreneur that starts with the words \u201cI have pain!\u00a0 Can you help me?!\u201d\u00a0 This is where EVERYTHING changes and where the lessons for \u201cConquer the Chaos\u201d are learned. What makes \u201cConquer the Chaos\u201d such a heartwarming and inspirational read is the authenticity with which Scott and Clate tell the InfusionSoft story.\u00a0 They are not afraid of sharing personal moments of fear, frustration and doubt. In the beginning of the book, they share how chaos was in control in the early days of their business business with this touching moment when Clate\u2019s \u00a08-year-old son asked \u201cDad, why are you so mad?\u201d \u201cBecause a freaking creditor called me on a Sunday!\u201d Clate snapped. The next question was \u201cWhat did he want?\u201d \u201cHe wanted to know why I hadn\u2019t paid my bills.\u201d \u201cWell, Dad, did you tell him it\u2019s because you haven\u2019t made enough sales?\u201d There\u2019s another story right after this one where Scott was at the hospital with his wife and new baby but he was preoccupied closing a deal on the phone.\u00a0 When his wife looked at him angrily, he simply replied \u201cYou want to be able to afford the hospital bills, right?\u201d Sharing these kinds of real-life stories is Clate's and Scott\u2019s way of showing the reader that they\u2019ve been there. \u00a0Their story isn\u2019t too different from ours with one possible exception:\u00a0 they\u2019ve recognized the chaos and learned to overcome it and re-direct its energy toward helping other entrepreneurs. Who is \u201cConquer the Chaos\u201d Written For? This book is written for entrepreneurs and small business owners who have a dream of being free and being in control of their time, their life and their success.\u00a0 Or it could be for the person who has an idea or a product or process that was better than anything else out there.\u00a0 Or maybe you\u2019ve been out of work for so long, that doing your own thing seems like the best way to bring money back into your household.\u00a0 And if you\u2019ve been in business for a while, and haven\u2019t quite been hitting your goals, you, too will find this book a useful read. The Entrepreneur's Journey from Chaos to Freedom The point of the book is that chaos is and will be a part of your daily life.\u00a0 And more importantly, unless you conquer it \u2013 it will conquer your dream.\u00a0 \u00a0It is written in four sections: Section I: The Quest for Freedom \u2013 This is really the \u201cWhy you should listen to us\u201d section.\u00a0 It\u2019s where Clate and Scott lay out the bulk of their hearts and personal stories to show you that they are NOT being academic, but practical in their advice.\u00a0 They give so many examples that resonate that you will find yourself unconsciously nodding your head in agreement and mumbling things like \u201cDon\u2019t I know it.\u201d Section II: Mindset Strategies \u2013 In this section they tell you that your head needs to be in the right place.\u00a0 In fact, you need to have just as much \u201cemotional\u201d capital in the bank as actual cash (maybe more).\u00a0 What exactly is an emotional bank account?\u00a0 It\u2019s all the emotions in the mix that allow you to CONTROL how you experience the day.\u00a0 It\u2019s having the strength to CREATE the experiences you have, rather than having the daily experiences of life drain your energy and creativity.\u00a0 It\u2019s the old \u201cAll the money in the world can\u2019t make you happy\u201d scenario.\u00a0 You have to have enough emotional capital to see things clearly and stay optimistic.\u00a0 So that when challenges come your way, your brain is in the right place to find a solution. Section III: Systems Strategies: Controlling Speed \u2013 Now that your mindset is in order, it\u2019s time to start creating systems that help you manage and create order.\u00a0 Much of the chaos (and success) within our lives and our businesses comes from two sources; humans and communication.\u00a0 And since customers are humans that we have to communicate with, it just makes sense to start creating a centralized system to do just that.\u00a0 And this is actually what InfusionSoft software does.\u00a0 I\u2019ve heard some readers say that the back end of the book is a pitch for InfusionSoft, but I didn\u2019t really see it that way. Section IV: Find Your Freedom \u2013 This last section harkens back to the mindset theme. Now that you\u2019ve built a system, you\u2019re on the precipice of having more time, more money and the freedom that started you on this journey.\u00a0 This last set of chapters will inspire you to focus on the higher calling behind your business. Scott and Clate may have started out thinking they were in the software business.\u00a0 And their story is a real life example of how to move BEYOND what you do toward what you and your business are here for.\u00a0 That fateful call in August of 2002 launched more than a project.\u00a0 It launched more than a software.\u00a0 It launched Scott Martineau and Clate Mask on an entrepreneurial calling to help entrepreneurs be successful.\u00a0 And (oh by the way) if you happen to use their software to help you \u2013 then it\u2019s a win-win for everyone. \u201cConquer the Chaos\u201d is a wonderful book that\u2019s and easy and fun read.\u00a0 Pick it up for yourself, friend or family member who is a budding entrepreneur or who isn\u2019t living up to their own dream of freedom.