London and Boston, Massachusetts (PRESS RELEASE- August 26, 2010) – EMEA wide UK-headquartered 90:10 Group (www.ninety10group.com) and New Marketing Labs, LLC (http://newmarketinglabs.com) announced today a strategic alliance designed to help partners and clients participate in, and with, social marketing tools and platforms more effectively across the US and Europe, Middle East and Africa. While the digital world is global, the partnership allows clients to reach more deeply into local markets, and access and engage customers in common languages and using common customs and nuances.
The combination of local market and vertical expertise not only provides important access to local social and community platforms, but will further enable clients to focus on the achievement of business objectives through marketing in these communities, including building awareness, and attracting and servicing customers in a highly personal and humanized manner. 90:10 Group CEO Jamie Burke said: “We believe this shows a shared commitment to providing the very best local services to our global client base. There are few I would trust to handle our valued relationships in this space but New Marketing Labs have a great team and we share a clear vision on how social media should be done.”
90:10 maintains offices in the UK, France, Germany, Spain, Italy and the Middle East, and services such clients as Honda, T-Systems, Corona and Monocle. New Marketing Labs is headquartered in Boston, and with client partners including Pearson Education, Cisco, Citrix Online and Molson-Coors. The two organizations will also pool experience, practices, methodologies and share learnings to the benefit of their clients.
“We understand that to be part of any community, you need to appreciate the ‘local’ way in which members interact and what they find valuable,” said New Marketing Labs Senior Managing Director Colin Bower. “This alliance reflects our commitment to ensuring our partners most effectively achieve their awareness, lead generation, sales or other business objectives globally through local one on one relationship within these communities. This is the basis for our Outpost Marketing philosophy, which is a fundamental component of our end-to-end enterprise solution.”
The partnership’s first project will be the launch of client products across multiple EU markets in Q3 and Q4 this year. 90:10 will also provide insights into market trends across EMEA at New Marketing Labs’ Inbound Marketing Summit (http://inboundmarketingsummit.com) being held at Gillette Stadium on 10/6-10/7.
90:10 Group is the leading social media partner for clients across EMEA. Formed from experienced researchers, planners, brand strategists, web developers, mobile experts, management consultants, traditional, and social media specialists, 90:10 Group uses co-creation techniques to deliver insight, innovation and rapid outcomes for organizations. 90:10 Group achieves this at significantly reduced cost thanks to its long experience and deep expertise in the latest social technologies and co-creation processes. Clients have included: Honda Motors Europe, T Systems, Visit Britain, Martin Brudnizki, Monocle, Anglia Co-operative and Corona. Online at www.ninety10group.com
About New Marketing Labs
New Marketing Labs (NML) is a premier digital marketing, strategy planning and social community advisory firm. Led by Chris Brogan, bestselling author and renowned social communications expert, NML works with global brands and SMBs to develop and lead humanized and metrics driven enterprise wide digital channel strategies which drive KPIs around awareness, lead generation, sales, SEO, CRM and engagement. Clients include SAS, Citrix, Sony, Pearson Education, Cisco, Comcast, and PepsiCo. Online at www.newmarketinglabs.com.