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Infusionsoft Updates New Drag and Drop Email Builder in Latest Software Release



small business

Gilbert, Arizona (PRESS RELEASE – October 22, 2010) –Infusionsoft announced the latest set of enhancements made to its marketing automation software for growing small businesses. A highlight from the latest software release is the newly-designed Infusionsoft Email Builder. With its improved layout and usability, it is even easier for Infusionsoft’s 20,000 small business users to create professional-looking emails in just a few minutes.

The Email Builder helps business owners save time and money because they can create professional-looking emails without having to know HTML code. It keeps money in their pockets because they don’t have to hire a graphic designer to build an email that matches their brand. The Email Builder Drag and Drop interface helps them create a professional-looking HTML email by leveraging their business logo to create a theme and design that customers and prospects will recognize.

Plus, small businesses no longer have to worry about the look of their emails changing when delivered to the inboxes of their customers and prospects. The Email Builder is designed so that the HTML emails render properly in all popular email programs such as Outlook and Gmail. A business owner can accomplish this without having any HTML or coding expertise.

“Our users are busy small business owners and they don’t have time to spend reviewing HTML tutorials before they can reliably edit their email content and layout,” said Infusionsoft Vice President of Product Management Richard Tripp. “With our new Email Builder we’ve made the process of creating and editing professional-looking emails delightfully simple. It’s been in beta for several months now and the feedback has been terrific. We’re very proud of this ground-breaking new technology.”

Infusionsoft’s web-based marketing automation software helps small businesses convert more leads, increases sales, do more with less, and save money. The web-based software combines multi-channel marketing capabilities like email marketing, voice broadcasts, direct mail and SMS with a full featured, integrated CRM (customer-relationship management), and powerful automation engine.

Other enhancements made in the latest software release to help make the app easier to use include:

  • Integrated Help and Support in the Application – Users can get help from the support team without ever leaving the app.
  • Built-in Credit Card Import, Excel Support – The Data Import feature now supports the Excel (.xls, .xlsx) spreadsheet formats instead of the standard CSV format. The software also now accepts credit cards to be imported automatically.
  • Ecommerce Enhancements – Users can now customize invoices and there are category discounts for use in our shopping cart.

About Infusionsoft

Infusionsoft, the leader in marketing automation software for growing small businesses empowers entrepreneurs to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to combine email marketing and CRM in one app that’s driven by a powerful automation engine. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital.

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Marie Hernan



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