Oakland, California (PRESS RELEASE – October 19, 2010) – Pandora, the leading personalized radio service, announced additional advertising capabilities that allow small and medium-sized businesses (SMBs) to enhance their local Pandora advertising campaigns with a customized mobile platform presence. The expansion of Pandora’s mobile advertising capabilities for SMBs complements current web-based advertising options, allowing local and regional businesses to directly reach and connect with local consumers across multiple platforms.
To facilitate this new SMB advertising solution, Pandora has expanded an existing partnership with AdReady, a company that delivers best-in-class software solutions for digital display advertising. Technology from AdReady is helping to make SMB advertising on mobile a turnkey process by offering support to build mobile banners at no additional cost to the advertiser. Now, local and regional businesses have access to an affordable, streamlined campaign implementation process to run sophisticated localized campaigns on Pandora’s mobile applications. To support the growing roster of SMB advertisers, the Pandora SMB team size has continued to increase.
“Historically, up-front costs associated with running a mobile campaign made it difficult for small and medium-sized businesses to advertise on mobile,” said John Trimble, chief revenue officer, Pandora. “This streamlined platform gives local and regional advertisers, from universities and banks to car dealerships and entertainment venues, the ability to implement multi-platform digital campaigns that effectively reach very large local audiences on Pandora.”
Pandora Vice President of Sales, Brian Mikalis stated, “We know that display and audio advertising is working for our regional clients on the web, so we’re very excited to now offer the same advertising opportunities on our mobile platforms.”
“For UMassOnline, the primary factors that drew us to showcase our brand on Pandora Internet radio are the ability to broadcast our message in an environment that is free of competitive clutter and to directly connect with our target of potential online learners,” said Jennifer Brady, associate vice president of business development, UMassOnline. “Pandora eliminated obstacles we had dealt with in the past and through their turnkey solution were able to deliver highly targeted audio inventory to geographically relevant listeners for UMassOnline.”
Over half of the daily listening on Pandora is on smartphones. With over 65 million registered listeners in the US, this represents a truly significant local mobile audience in every market around the country.
AdReady’s platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising in a simplified, cost-effective, yet highly powerful next-generation platform. The platform is for large agencies and companies trying to efficiently reach micro-targeted segments and mid-sized companies trying to cost-effectively go digital. AdReady provides centralized, single-point control across all major publishers for end-to-end display advertising management. AdReady’s technology platform was recently named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA).
Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project, a deeply detailed, hand-built musical taxonomy, powers Pandora’s personalization – using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.