New York (PRESS RELEASE – November 13, 2010) -Today, New York-based AMI-Partners announced the winners of its first annual Small and Medium Business Social Media Marketing Awards, which acknowledge Information and Communications Technology (ICT) providers who effectively use social media to inform the purchase process of small and medium businesses (SMBs).
“The potential to use general social media sites like Facebook, LinkedIn, and Twitter to acquire and retain SMB customers has generated enormous buzz in the industry. But buzz aside, AMI designed these awards to recognize social media efforts that result in tangible, measurable business value.”
“Social media has become one of the hottest topics among ICT marketing and sales professionals” according to Jacqueline Atkinson, AMI’s Social Media Research Manager. “The potential to use general social media sites like Facebook, LinkedIn, and Twitter to acquire and retain SMB customers has generated enormous buzz in the industry. But buzz aside, AMI designed these awards to recognize social media efforts that result in tangible, measurable business value.”
The awards were announced in June 2010, through social media sites, AMI press releases, AMI’s web site, and direct outreach to ICT suppliers selling to SMBs in the US. At the same time, AMI launched its 2010 US SMB Marketing Optimization and Social Media study. The survey results indicated additional participants; as a result, AMI included these “buyer nominated” awards candidates.
The awards recognize SMB social media marketing in five categories:
- Direct revenue – quantifiable SMB sales via social media sites
- Demand generation – success in developing actionable leads from social media sites
- Customer advocacy – demonstrated increase in customer advocacy through providing value-added business advice and tools on social media sites
- Community development – quantifiable customer retention through the creation of social media user communities
- Brand awareness – demonstrated increase in brand equity through use of social media sites
Best-in-Class Award: Dell
Excellence Award: Oracle
Best-in-Class Award: SAP
Excellence Award: Cisco
Best-in-Class Award: Intuit
Excellence Award: Avaya
Best-in-Class Award: IBM
Excellence Award: AT&T
Best-in-Class Award: Microsoft
Excellence Award: HP
About Access Markets International (AMI) Partners, Inc.
AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence — focusing on global small and medium business (SMB) enterprises. The AMI-Partners mission is to empower clients for success with the highest-quality data, business planning and go-to-market solutions. AMI was founded in 1996. Since its inception, the firm has built a world-class management team, each with ten to fifteen years’ experience in IT, telecom, online communications or multimedia.
AMI-Partners have helped shape the go-to-market SMB strategies of more than 150 leading IT, Internet, telecommunications and business services companies. The firm is well known for its IT and Internet adoption-based segmentation of the SMB markets; its annual retainership services based on global SMB tracking surveys in more than 30 countries; and its proprietary database of SMBs and SMB channel partners in the Americas, Europe and Asia-Pacific. The firm invests significantly in collecting survey-based information from several thousand SMBs annually, and is considered the premier source for global SMB trends and analysis.