AT&T Delivers Mobile Sales Force Automation with SalesNOW from Interchange Solutions





Dallas (PRESS RELEASE – November 11, 2010) – Expanding its portfolio of mobile solutions, AT&T is working with Interchange Solutions to deliver SalesNOW, an affordable yet robust mobile customer relationship management and sales force automation solution. SalesNOW from AT&T is the latest addition to AT&T’s portfolio of solutions to help businesses mobilize their workforce and is available on a variety of AT&T mobile devices including BlackBerry smartphones.

SalesNOW from AT&T is a fully hosted, mobile contact and deal management application designed specifically for mobile sales teams to increase effectiveness by controlling customer contact information, tracking sales activity and email, and managing sales in the office or on the go. The solution enables the mobile sales force to capture call notes in real time, use down-time to remotely manage the deal pipeline and quickly view customer history information directly from a variety of mobile devices.

According to Frost & Sullivan, a business research and consulting firm, sales force automation tools have become ubiquitous in the North American workplace. As companies have deployed more feet on the street, sales automation applications had to mobilize and become real-time. “Especially with the economic conditions as they exist today, sales productivity remains a key concern across all business sizes and types,” said Jeanine Sterling, Senior Industry Analyst, Frost & Sullivan. “Applications such as mobile sales force automation, when implemented correctly, provide the field sales rep with the information to make the most of each sales call—and free up time to make additional selling efforts.”

According to Mike Roemerman, Managing Partner of Greenway Insurance and Financial out of St. Louis, Missouri, “since we deployed SalesNOW, our sales teams have truly increased their level of engagements with customers. We have benefited from a significant decrease in our sales-cycles and our executives love the new reporting tools available.”

SalesNOW from AT&T allows sales, sales management and executives to manage all aspects of the sales cycle including contact management, company tracking, lead management, deal management, activity and sales reporting. As a result, the solution offers improved sales rep effectiveness, better sales manager visibility and helps to reduce the burdens associated with traditional reporting tools.

“It is no secret that sales teams are constantly on the road,” said Chris Hill, vice president, Advanced Enterprise Mobility Solutions, AT&T Business Solutions. “Whether they are in the lobby waiting for appointments, in the airport en route to opportunities or at home researching new leads, it is crucial for these employees to maximize efficiency and manage sales activities on their schedule. The addition of SalesNOW to our portfolio of mobile applications can help our business customers to increase effectiveness of their sales cycle and ultimately help their business grow.”

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE magazine.

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Marie Hernan



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