Entrepreneurs think differently from other people. When technological changes make existing products obsolete, demographic and social changes alter attitudes, and political and regulatory changes adjust the playing field, most people complain. Entrepreneurs come up with solutions. The Transportation Security Administration\u2019s (TSA) introduction of the backscatter scanner and enhanced airport pat downs is a case in point. John Tyner became the latest Internet celebrity for his response to the new security procedures \u2013 the \u201cDon\u2019t Touch My Junk\u201d\u00a0 --watch the video. Others opposed to the new rules sought to trigger a pre-Thanksgiving opt out to draw attention to the new measures. And the vast majority of Americans either grumbled their complaints or stoically accepted the latest indignity of air travel in the post 9/11 age. Not so for entrepreneur Jeff Buske who saw a business opportunity in the introduction of the backscatter scanner. Buske invented a new kind of underwear. With parts made of tungsten that don\u2019t trigger metal detectors, his product provides privacy to wearers by blocking the explicit images displayed on the new scanner. The TSA might respond to Buske\u2019s invention by requiring those wearing his underwear to go through enhanced pat downs, but that possibility doesn\u2019t negate what he did. He responded to a market need that was opened up by a change in regulation \u2013 a concern about privacy generated by the better images on the TSA\u2019s new machines \u2013 by offering a solution. Academics like myself, study why some people, like Buske, come up with new business ideas in response to these changes, while other people don\u2019t. What we\u2019ve learned is that entrepreneurs think differently from other people. Rather than lamenting the problems created by technological, social, demographic, political and regulatory change, entrepreneurs view them as a good thing \u2013 they are the source of business opportunity. Those who come up with new business ideas in response to these changes also seem to have a background \u2013 work or educational experience \u2013 that provides them with the necessary prior knowledge to think up a solution to the customer problem. In Buske\u2019s case, his engineering background helped him to come up with the idea of putting tungsten in your underwear \u2013 not the first thing most of us thought of when faced with the experience of going through a backscatter scanner. I don\u2019t know if we will all be sitting around the airport googling on our iPhones in our part-tungsten underwear any time soon. Having the ability to see the potential for a entrepreneurial idea in situations that just gets others irritated doesn\u2019t guarantee business success. But it does show a different way of thinking.