In the spirit of Oprah Winfrey\u2019s favorite things and the twelve days of Christmas here\u2019s a list of classic favorites for marketing during the holiday season.\u00a0 Big business knows that Christmas is a big season for sales.\u00a0 It\u2019s the chance to get those finances in the black and clear out inventory for the next year. It is no different for small businesses.\u00a0 But true to the spirit of the season, the Holidays are a great time to connect on a deeper level with our customers.\u00a0 You get the chance to leave them with a good feeling and good impression of the soul and the service of your company.\u00a0 And that\u2019s good for business!\u00a0 So here\u2019s our list: CHRISTMAS CARDS JR Griggs, author of 10 Ways to Put Yourself Out of Business suggests that you \u201csend out Christmas Cards instead of emails. People will hang a Christmas Card but they will not print and hang an email.\u201d This way your business remains in front of your customer all season long.\u00a0 As for that email, it\u2019s discarded before the next business day. HOLIDAY ATMOSPHERE Create a holiday atmosphere on and off-line.\u00a0 For brick and mortar companies, consider playing Christmas music and giving away seasonal treats.\u00a0 It sticks in your customers mind, and that\u2019s the goal, to be the top thought for whatever the service or product that you provide. As for web based companies consider adding a little Christmas to the site.\u00a0 You could spruce up your header or banner.\u00a0 Or create a special Holiday page.\u00a0 Use it to connect with customers.\u00a0 Conduct Holiday themed surveys, promote Christmas discounts or any Seasonal newsworthy events on that page. FUND-RAISING Yes, we are talking about marketing, so that we can raise our funds.\u00a0 But in this case, let\u2019s focus on the season and give something away first.\u00a0 Cait DeStefano, owner of Cait\u2019s Classic Designs uses fundraising to support a cause that she believes in.\u00a0 This same action also promotes her business.\u00a0 She says, \u201cIt puts my companies name out there for a good cause and brings me in sales and new customers. Right now I'm doing fundraisers for the MS Society and Philabundance. They already have a large marketing campaign in place and add my name to their lists of ways people can help out. I look at it as free marketing.\u201d BRANDED GIFTS Provide the giveaway item at the next party or local event, and make sure the gift items are tastefully branded with your company and contact information.\u00a0 Barbara Wells, SVP, Staples Promotional Products, says that \u201caccording to the Promotional Products Association International (PPAI), 52% of recipients do business with a company after receiving its promotional item.\u201d I know it works for the cake ladies in my community.\u00a0 They provide baked goods for our annual October youth event, and receive orders throughout the entire holiday season. COUPONS \u201cCoupons are a winning strategy holiday season or not,\u201d says J.W. Arnold of PRDC, a public relations and marketing company based in Washington, DC.\u00a0 \u201cTimes are still tough and while consumers will spend more during the holiday season, they are still very cost conscious and will jump on a coupon offer.\u201d Make sure that it: promotes a product that clients will respond to, and is time sensitive in order to encourage a prompt purchase. Most of these tips are classic, Christmas marketing tools (some of which can be used all year round).\u00a0 Consider this your Holiday reminder.\u00a0 And although we are already in the season, you can implement these quickly.\u00a0 The best marketing plan is the one that you actually implement.