As small business owners we are always looking for ways to maximize our business efforts. But I have discovered, like most of us, that the best investment is in the small business owner herself/himself. In that vein, learning from others is priceless. Yellowbook, a 360-degree marketing company, has created a cool website, Yellowbook 360 Building Success, that shares marketing success stories from small business owners. There is nothing like a true and encouraging story to motivate and remind us that we can: improve on our services and products; solve that impossible problem that just won\u2019t leave us alone until we tackle it; and successfully market ourselves with wisdom and purpose. Take a look at the video interview titled "Maximizing Your ROI" with Serge and Carmen Sognonvi, owners of Urban Martial Arts in Brooklyn, New York.\u00a0 Serge discovered that after 10 years in corporate America, he was missing a "connection" with people there.\u00a0 He is much happier these days because he now feels that connection to people that he was once longing for.\u00a0 And Carmen credits their fast success and happiness\u00a0to the fact that they had really\u00a0great mentors: "We were fortunate enough to know other martial arts school owners who were really successful at what they did.\u00a0 And so they were able to give us a lot of guidance and that really cut our learning\u00a0curve by a great deal." To maximize their ROI, Serge and Carmen take a couple of different approaches that they've found work for them: Online Marketing (Facebook page and\u00a0Twitter page) Offline Marketing (flyers and brochures) Carmen reports that\u00a0many students find out about the school through the\u00a0flyers and that Facebook has also been very effective for them.\u00a0 She also\u00a0believes that figuring out the best way to adapt is the key to successful marketing: "We started with more of a shotgun approach and then have been narrowing it down from there.\u00a0 I don't think that I would completely abandon anything.\u00a0\u00a0I think that, very often, just because something doesn't work doesn't necessarily mean that it isn't good for your business.\u00a0 It could\u00a0just mean that you're not applying it in the right way." There are some upcoming videos to look out for, too.\u00a0 Our very own Anita Campbell, CEO of Small Business Trends, interviewed some small business owners on camera, as well.\u00a0 Anita speaks with Yehuda Klein, owner of Oh! Nuts, a Kosher candy store in Brooklyn, New York, about strengthening relationships.\u00a0 (You can find Oh! Nuts on Facebook and Twitter, too.)\u00a0 Anita\u00a0also interviews\u00a0Tom Roman, owner of Quality 1st Basement Systems in Perth Amboy, New Jersey, about acquiring new customers.\u00a0\u00a0(Quality 1st Basement Systems also has a Facebook page.) We'll let you know when the rest of the success stories and interviews are available at the Yellowbook 360 Building Success website.\u00a0 Or you can track the activity at Yellowbook's Twitter page or Facebook page.