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Men Outselling Women Online in 2010: Global Entrepreneurship Week Survey

Washington, DC (PRESS RELEASE – November 22, 2010) – Male entrepreneurs are outselling female entrepreneurs online by an average of $7,735 in 2010, revealed a survey of 25,000 North American businesses by the small business website company CityMax.com. Released to mark Global Entrepreneurship Week, the study also found that Americans are outselling Canadians (by almost $8 per sale).

“To celebrate Global Entrepreneurship Week, we surveyed thousands of small business owners across North America to identify emerging trends,” said Dean Gagnon, Chief Evangelist and President at CityMax.com. “Surprisingly, even online entrepreneurs are affected by factors such as location, age, and gender.”

  • Male entrepreneurs, on average, had earned 2010 online revenues of $17,791.94 (as of November 1) compared to $10,056.09 earned by women.
  • American entrepreneurs averaged $114.37 per online sale, beating out their Canadian counterparts ($106.76 average).
  • Entrepreneurs under 30 years of age averaged 50% more revenue ($152.58) per online sale than 50+ year olds ($102.43) and 30-49 year olds ($101.23).

Other findings:

  • The average American entrepreneur online is 46 years old.
  • The average “serial entrepreneur” owns three online businesses.
  • Repeat online customers average three purchases annually.
  • After getting online, entrepreneurs took just under 6 months to make their first sale – a surprising 182 days on average (which was worth $229.43).

About CityMax.com

CityMax.com is an easy-to-use online business website builder company that empowers entrepreneurs by providing them with the tools and education to achieve their dreams. Since 1999, hundreds of thousands of websites have been built using our technology. With our all-in-one website builder solution, customers can create a complete online store without ever having to learn design or computer programming. In 2010, CityMax.com awarded the 1st annual Homepreneur of the Year award to Marco Barberini for the top home-based business in North America. CityMax.com is built on an award-winning culture, employing 32 staff and two directors of greetings (DOGs) named Jack and Farley.

About Global Entrepreneurship Week

With the goal to inspire young people to embrace innovation, imagination and creativity, Global Entrepreneurship Week will encourage youth to think big and turn their ideas into reality. From November 15-21, 2010, millions of young people around the world will join a growing movement to generate new ideas and seek better ways of doing things. Tens of thousands of activities are being planned in dozens of countries. Global Entrepreneurship Week is founded by the Ewing Marion Kauffman Foundation and Enterprise UK.

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