Black Friday we know. It is the biggest shopping day of the year here in the United States. The Friday after Thanksgiving is famous for sales and crowds. Some of you can taste the discounts now. Even in this economy, faithful shoppers still dive in looking for the perfect discounted Christmas gifts. Others shop for the thrill of the day.
But what about Black Saturday (my name)? Now there’s a special name for it, too.
American Express declares the Saturday (November 27, 2010) after Thanksgiving as Small Business Saturday.
Small Business Saturday is a new initiative to encourage buying from small businesses. But why shop locally when national chains like Starbucks for my tea and Barnes & Noble for my books have everything I need? Well, there are quite a few interesting and compelling reasons. Consider the two below.
Small business makes local communities go round
We live locally and we need our communities to thrive and that takes resources. The 3/50 Project says that for every $100 spent at local small businesses, $68 returns to the community. That’s a lot returned to the community — thank you, small businesses. But a better way to drive that thank you home is to shop. Which brings me to another interesting reason to participate in Small Business Saturday.
Shopping locally gives you a taste of the community
It’s true my local bookstore has a smaller selection and my local coffee shop doesn’t know what a venti size anything is. However, that book store features local authors and holds book signings and readings in a building that may be as old as the city. It has its own flavor. And when I am there I can be a part of it. That local coffee shop has music on Friday and Saturday nights and hot food with local names to remind me that I am not in just any old town.
Every time I shop locally I am pleasantly surprised by the interesting venues I find. In fact, I think I’ll start celebrating Small Business Saturday now.
Support Small Business Saturday by putting your money where your mouth is
If you plan to join me then drop by the Small Business Saturday’s Facebook page and “Get Involved!”
Encourage family and friends to shop small. And when you do your own holiday shopping, make sure to buy from other small businesses around you. Show your support to your peers.