Black Friday we know.\u00a0 It is the biggest shopping day of the year here in the United States.\u00a0 The Friday after Thanksgiving is famous for sales and crowds.\u00a0 Some of you can taste the discounts now.\u00a0 Even in this economy, faithful shoppers still dive in looking for the perfect discounted Christmas gifts.\u00a0 Others shop for the thrill of the day. But what about Black Saturday (my name)? Now there's a special name for it, too. American Express declares the Saturday (November 27, 2010) after Thanksgiving as Small Business Saturday. Small Business Saturday is a new initiative to encourage buying from small businesses.\u00a0 But why shop locally when national chains like Starbucks for my tea and Barnes & Noble for my books have everything I need?\u00a0 Well, there are quite a few interesting and compelling reasons.\u00a0 Consider the two below. Small business makes local communities go round We live locally and we need our communities to thrive and that takes resources.\u00a0 The 3/50 Project says that for every $100 spent at local small businesses, $68 returns to the community.\u00a0 That\u2019s a lot returned to the community -- thank you, small businesses.\u00a0\u00a0 But a better way to drive that thank you home is to shop.\u00a0 Which brings me to another\u00a0 interesting reason to participate in Small Business Saturday. Shopping locally gives you a taste of the community It\u2019s true my local bookstore has a smaller selection and my local coffee shop doesn\u2019t know what a venti size anything is.\u00a0 However, that book store features local authors and holds book signings and readings in a building that may be as old as the city.\u00a0 It has its own flavor. And when I am there I can be a part of it.\u00a0 That local coffee shop has music on Friday and Saturday nights and hot food with local names to remind me that I am not in just any old town. Every time I shop locally I am pleasantly surprised by the interesting venues I find.\u00a0\u00a0 In fact, I think I\u2019ll start celebrating Small Business Saturday now. Support Small Business Saturday by putting your money where your mouth is If you plan to join me then drop by the Small Business Saturday\u2019s Facebook page and \u201cGet Involved!\u201d\u00a0 Encourage family and friends to shop small.\u00a0And when you do your own holiday shopping, make sure to buy from other small businesses around you.\u00a0Show your support to your peers.