Uniondale, New York (PRESS RELEASE – November 1, 2010) – Yellowbook, a national leader in local search, announced the launch of a number of dynamic services for small businesses available online in the new Yellowbook360 Business Center. The initiatives, geared to help businesses grow, provide Yellowbook clients and non-clients opportunities to increase their business exposure, manage their Yellowbook marketing programs, and monitor their online reputations.
The Yellowbook360 Business Center provides a secure centralized space for clients to view the results generated by their Yellowbook marketing campaign to easily track their return on investment, incorporate more detailed information about their business, and learn more about other Yellowbook products and services.
ChatterHub reputation management, the newest member of Yellowbook’s growing portfolio of products and services, is available via the Yellowbook360 Business Center. This unique service allows businesses to monitor and manage what’s being said about them online so they can respond quickly and engage customers and prospects in conversation.
Key features of ChatterHub include the ability to:
- Read online reviews and mentions of a business in one central location
- Manage and respond directly to social networks and
- View what’s being said online about their competition
A free version of ChatterHub is available to Yellowbook clients and non-clients which register at the Yellowbook360 Business Center.
Another free service of the Yellowbook360 Business Center is the business profile tool, which allows all businesses to update and add more detailed information about their business on yellowbook.com. A more complete profile increases the likelihood of a business appearing higher in a user’s search results based on relevancy.
A number of additional enhancements and tools are scheduled to be incorporated into the Yellowbook360 Business Center in the coming months to support small business marketing efforts.
Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.
Yellowbook’s marketing portfolio includes: ChatterHub reputation management; Website design, hosting and optimization; scalable, customizable SEM and SEO programs; online advertising and video on one of the top 50 websites in the United States, yellowbook.com network; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and more.