GroupPrice Launches Group Buying for Small Businesses

Redwood City, California (PRESS RELEASE – December 1, 2010) – To help small business owners save time and money in getting the software and services they need to grow online, GroupPrice is launched, to put the power of group buying in the hands of small businesses. Designed to increase profit by helping buyers cut costs and sellers find new customers, GroupPrice offers a range of software and services from well-known brands geared specifically to help small businesses grow online.

GroupPrice offers weekly deals at up to 60 percent off regular price targeted specifically to small businesses to help them:

  • go online—with website design, copywriting and e-commerce services, hosting and more;
  • grow online—with email marketing, search engine optimization, online advertising, mobile apps and more; and
  • manage online—with online accounting and bill pay, online backup and security services.

“GroupPrice takes the hassle out of finding the software and services small business owners need and lets them lock in a low price that drops even lower as more of the group commits to buy,” said Van Jepson, CEO of GroupPrice. “And, sellers can now build to order and take risk out of the cash flow.”

Lock in a Great Deal that Only Gets Better as More Businesses Buy

Similar to GroupOn, which uses a daily deal tipping-point strategy where a certain number of consumer members must commit to buy at a set price for the deal to be “on,” GroupPrice employs a weekly deal target-price strategy. Business members can set the price at which they commit to buy, and with each new member who commits, the price goes lower. When a deal is posted, members can reserve the deal to lock in the limited-time offer, then share it within their business network and watch the price go lower. Reserving a price gives harried business owners time to research, compare and collaborate to ensure the software or service meets their needs without missing out on a great limited-time deal.

“We’ve eliminated the guesswork and risk in the buying process by offering only pre-qualified deals from trusted companies that can help small businesses save time and reduce costs,” Jepson said.

The company also offers a “Profit Points” frequent buyer program, similar to an airline’s frequent flyer program, which allows customers to save even more with every purchase and member referral they complete.

Instant Time to Market and Targeted Channel for Businesses who Sell

For businesses with software and services geared toward the small business market, GroupPrice provides a highly targeted channel to quickly launch promotions and deals into this growing business segment. With GroupPrice, businesses can offer tailored pricing models and selling benefits without directly competing with their other channels. And, the GroupPrice system can help businesses better balance supply and demand with more accurate insights of short-term group-buying demand.

GroupPrice is continuously adding new limited-time deals to its offering at the request of business members and through its free vendor self-signup.

About GroupPrice

GroupPrice offers software and services that help small businesses grow online. A free social commerce platform, GroupPrice brings small business customers and vendors together to leverage the power of group buying with discounts of up to 60 percent. GroupPrice is headquartered in Redwood City, California.

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