Arlington, Virginia (PRESS RELEASE – December 8, 2010) – 2ergo Americas, leading international provider of mobile products and services, announced the launch of 2ergo Publish, a mobile website publishing tool that enables small business professionals, marketers, and advertisers to create custom mobile sites for as little as $19 a month. 2ergo Publish was born from the company’s eleven years of mobile experience and its enterprise-class mobile publishing platform currently in use by Fortune 500 companies. This self-service solution now puts four billion mobile consumers within reach for small and medium businesses, helping them increase awareness, create a new revenue stream, and compete with larger competitors.
According to a 2010 survey conducted by Luth Research and the Mobile Marketing Association, almost half of U.S. adult mobile users expect to access Web sites from their mobile phone over the next year with 25 percent doing so on a daily basis.
“We recognize that many small and medium business owners cannot justify the high cost to mobilize their businesses. 2ergo Publish provides the advanced capabilities necessary to layer a mobile channel onto their businesses at an affordable price,” said Michael Scully, Market Director for 2ergo Americas. “Consumers reaching out on their mobile phones may be the most valuable of all, and they are already jumping through hoops to connect. We expect to see non-profits, retail shops, local news programs, ad agencies, web designers, and others using this platform to enable new interactions and engagement with their most valuable customers.”
2ergo Publish allows users to completely customize the look and feel around content such as news feeds, images, videos, store locations, contact information, data capture forms, and more, enabling relevant information and interactivity on the go. 2ergo Publish also supports key marketing features such as click-to-call, SMS-to-friend, and mobile advertising.
The web-based administration portal features drag-and-drop page construction with an instant preview screen so that users can see changes in real time. No technical skills are required to use 2ergo Publish, and advanced users will find additional opportunities to extend the platform for more sophisticated solutions. Users only have to create one site that will look great on thousands of devices, even as new devices come to market.
“Having an affordable mobile presence that’s easy to manage means so much to our growing family-owned kitchen and bath business,” explained Terry Wiese, Owner of Sherborn Kitchen and Bath in Sherborn, Massachusetts and 2ergo Publish customer. “It’s impressive how quickly our new mobile site extends our marketing reach – especially to mobile consumers who are actively shopping. Suddenly we can compete with larger chains, plus deliver a quality mobile web experience that is consistent with our brand.”
Customers can choose from three pricing plans, ranging from $19 to $89 per month, which include valuable features and top-notch online support. After the free 14-day trial, it is a monthly pay-as-you-go product; there are no long-term contracts or commitments.
2ergo is a leading provider of mobile software solutions for marketing, business, entertainment, and media. Its product portfolio includes an innovative suite of interactive messaging, mobile website publishing, smartphone applications, mobile ticketing and coupons, mobile security, and secure payment solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo is used by brands, marketing agencies, retailers, publishers, and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilize business processes, and reduce costs. Companies such as FOX News, AT&T, Yahoo!, National Geographic Channel, O2, Rightmove, and Australian Broadcasting Corporation have all benefited from working with 2ergo. Headquartered in the UK, 2ergo’s international presence spans North America, Latin America, India, and Australia. 2ergo is AIM listed on the London Stock Exchange (LSE:RGO).