Los Angeles (PRESS RELEASE – December 13, 2010) – Small Business PR Course, a company specializing in helping small business owners enhance their PR efforts, announced that their signature product, the Small Business PR Course, has officially come out of beta and launched live. The course teaches small business owners how to personally use multiple public relations tools, enabling them to expand their company’s PR initiatives and raise their business’ profile.
The compact course (it takes about two hours to complete) covers seven core areas of PR, as well as offers tips on tying the different areas together for greater effectiveness. The seven areas consist of creating company documents, drafting press materials, researching the media, conducting media outreach, preparing for media interviews, incorporating social media tools and preparing for special events.
“Small business owners are often caught in the incredibly frustrating position of wanting to use PR to increase their visibility, but not knowing how to do it and lacking the resources to hire expert PR professionals,” said Justin Christman, Director, Small Business PR Course. “This course was designed specifically with them in mind. It was created to educate people on how to use a wide variety of PR tools and tactics, in order to empower them to better promote their business. These are incredibly challenging times for small business owners; in order for them to survive, it is vital for them to properly promote their company.”
In addition to the seven sections, the course also features a full resource section that provides course participants with sample press releases, media alerts, pitch letters, company fact sheets and other documents, as well as templates for creating both press and company materials.
“The course is really valuable to us, as we got tons of really good ideas from it and have begun using them to expand how we promote our café,” said Julie Sandoval, owner of The Coffee Gallery in Altadena, CA and one of the course’s beta participants. “We love being able to refer to a specific section whenever we want to review one of the tools, and the samples in the resource section are extremely helpful. I would definitely recommend the course to people looking to expand their company’s PR.”
The course is broken into nine individual sections (the seven core areas plus an intro and conclusion section), enabling course participants to be able to quickly review the information most pertinent to them as they progress through their PR activities. Likewise, the samples/templates in the resource section serve as an ongoing reference guide that they can review when creating their own documents.
About Small Business PR Course
Small Business PR Course is a dynamic online course that teaches small business owners how to personally use multiple public relations tools, thus enabling them to expand their PR initiatives. The budget-friendly, compact course (it takes about two hours to complete) provides practical instruction that small business owners can implement, as well as a detailed resource section that contains multiple writing samples of various media/company documents that they can refer to when drafting their own.