Link building is one of the cornerstones of SEO.\u00a0 Essentially, the\u00a0more high-quality material that links back to your website, the more\u00a0clout your website gets in the search engines and the higher you\u2019ll\u00a0rank in the Google war for first-page placement.\u00a0 The more one-way\u00a0links from quality sources you have, the higher your website authority\u00a0and the better your rankings. It sounds great, but bolstering the amount of links\u00a0 pointing to your\u00a0site can be a difficult thing to do.\u00a0 One way is\u00a0to write\u00a0high-quality articles with links pointing back to your site and submit\u00a0them to article directories such as ezinearticles.\u00a0 The problem here\u00a0is the time that has to be sunk into creating these quality articles \u2013\u00a0either you have to write them yourself or pay somebody else to write\u00a0them for you, and each one may only generate one new link.\u00a0 This can be\u00a0time-consuming or extremely expensive, and there are only a finite\u00a0number of publishers who will accept your content. Another method for generating links is repurposing your old content\u00a0and publishing it in new locations.\u00a0 Taking past blog posts, articles,\u00a0\u00a0news releases and whitepapers and\u00a0 reformatting them can help spread\u00a0your influence online, and create new opportunities to be found in\u00a0places besides search engines. Here are some tips on how to make that happen: Turn your content into video. This isn\u2019t nearly as hard as it\u00a0sounds.\u00a0 A great tip is to make a PowerPoint of your content,\u00a0 add\u00a0audio and then upload it to YouTube, MetaCafe, Vimeo and Viddler. Turn your content into PDF. Try DocStoc \u2013 before uploading, create\u00a0hyperlinks to your site within the document. Turn your content into audio and upload it to podcast directories. When you upload it to the\u00a0 podcast publishers you\u2019ll be able to add\u00a0links back to your website. Create an infographic. This may be the most time consuming, but\u00a0could be the most rewarding content play as this type of content is\u00a0extremely popular at the moment.\u00a0 Some examples:\u00a0Cool Infographics and\u00a0Infographic World. Repurposing your old content and submitting it to third-party websites\u00a0is a good strategy to increase your online presence.\u00a0 Not only will it\u00a0help you get more links, but it will also save you from duplicate\u00a0content problems when other sites syndicate your content.