We\u2019re just two weeks into 2011 and you may already be feeling a little social media frustrated. It\u2019s okay, you can admit it. You can admit that, despite all your best efforts, your social media accounts are failing to connect with the right people. In fact, sometimes you\u2019re left to wonder if they\u2019re connecting with anyone. You\u2019re not seeing any replies, no retweets and your follower count has been stuck at 200 for three months. What\u2019s going on? It\u2019s a question I get a lot from small-, medium- and even large-business owners when it comes to the status of their social media accounts. When things aren\u2019t going quite the way you\u2019d hope, sometimes it can be tough to figure out why. However, below are some common reasons I see for why businesses find themselves social media ignored. 1. You don\u2019t update enough: If you want people to connect with you, you have to be present. You have to constantly be updating your accounts, sharing information, talking to people, and acting like you\u2019re part of the community. While we\u2019re all busy and it\u2019s sometimes hard to fit yet-another-task into your schedule, it\u2019s all part of creating that social presence. If you\u2019re having a difficult time finding time to Facebook, schedule it into your day or week. The same way you schedule in all your other work, schedule in these types of tasks to make yourself accountable for them. 2. You go update overboard: Woah, Nelly. Slow down. It\u2019s not necessary to post a new Facebook update every five minutes. In fact, you really don\u2019t want to. By posting too much information you begin to overload your community and make it difficult for them to keep up with your updates. They may also suffer brand blindness \u2013 failure to notice your avatar because it\u2019s all they ever seen. If you\u2019re not sure how many times you should updating you may want to take a look at how often some of your favorite brands update their accounts. What frequency seems to be working for them? Don\u2019t be afraid to experiment and see just how much (or little) your customers want from you. 3. You\u2019re not providing enough value: One big mistake I see brands make with social media is that they update for the sake of updating. It\u2019s almost as if it\u2019s Wednesday at 9am and they suddenly realize they haven\u2019t said anything all week. So they\u2019ll log into Twitter and write about what their cat did this morning or how much traffic there was on the freeway coming into work. While it\u2019s fine to share lifestyle tweets, you want to make sure you\u2019re also providing value. You want to create a strategy for the type of content you\u2019ll be sharing and how you\u2019ll communicate with your audience. Whether you decide you want to share value through posting links, writing great content, offering deals & promotions, or just having above-and-beyond levels of customer service is up to you. However, you should know what that value is and what your goal is for being there. 4. You don\u2019t respond to others: Are you monitoring your social mentions so that you can respond to people who mention your brand or who ask questions that you can answer? If not, it would help the health of your account to start. The point of social media is to be social. Take time to track down the people talking about your brand or to monitor keywords appropriate to your business, and then hop into the conversation. There\u2019s nothing worse than a brand that has a Twitter account but doesn\u2019t respond when you ask them a question. It\u2019s like you\u2019re there, but ignoring them. 5. You\u2019re too salesy: We like marketing in social media the same way we like it everywhere else \u2013 subtle and when it doesn\u2019t feel like marketing. If you try to use social media to \u201csell\u201d your customers, you may actually be turning them off. Instead, use these platforms to let them get to know the person behind the brand. Once they form that connection with you, they\u2019ll be much more interested in hearing about what you do for a living and how they may be useful to them. Avoid being salesy as much as possible. Instead, just be a person with a no agenda. 6. You\u2019re hiding from your customers: Do your customers know these social media accounts or are you hiding from them? Are you promoting your Facebook account from your Web site, in your email newsletter, on your Web site? If you\u2019re not and you\u2019re simply hoping they\u2019ll find your social accounts on your own, well, that may be a big reason why your numbers aren\u2019t growing. People can\u2019t connect with you if they don\u2019t know you\u2019re there. Make sure you\u2019re promoting your presence. Above are some common reasons why customers aren\u2019t connecting with you on social media. Any I missed?