Whether you\u2019re writing a new marketing plan or re-writing the one you\u2019ve got, "And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want" offers sound marketing advice for small businesses, freelancers and entrepreneurs of all shapes and sizes. I received this book from the publisher late in the fall of 2010 and was eager to get to it.\u00a0 Unfortunately, that didn\u2019t happen until NOW.\u00a0 And I regret that because this book has some terrific ideas for any small business owner who is looking to tighten up their marketing plan and put a focus on strategies and tactics that will generate more profitable business. A Little About the Author Maribeth Kuzmeski (@RedZoneMarketer on Twitter) is a marketing expert.\u00a0 Her firm is called Red Zone Marketing and she works with a large spectrum of businesses; from entrepreneurial small businesses to Fortune 500 companies who come to her for help with their strategic market planning. It\u2019s clear from the book that Maribeth has lots of practical experience especially with butting up against those basic marketing principles that can mean the difference between falling flat and exponential growth. Creating Insanely Loyal and Happy Clients Requires Focus on Fundamentals Marketing books are like languages; you can hear the same thing over and over a million different ways, but it won\u2019t click until you read the one that you understand.\u00a0 And this is what And the Clients Went Wild is like.\u00a0 There is nothing in this book that you haven\u2019t seen before; nothing you didn\u2019t know; nothing that you haven\u2019t been told \u2013 and everything you need to think, do and say. The book focuses on five basic marketing principles (this is what you already know, but probably haven\u2019t done very well \u2013 and that\u2019s why you\u2019re interested in this book). The meat of the book goes into the details of each section and offers specific examples of companies that have cracked the nut and then it also offers questions you can ask yourself to get to the root of how to put this principle in action for yourself. Here is a summary of the 5 principles: What are you doing that no one else is doing Focus your marketing on benefits, results and a call to action Go Viral Leverage your network Execute your game plan Part II of the book is probably the most exciting part.\u00a0 In it you\u2019ll find a \u201cGameplan\u201d worksheet that will walk you through a market planning process that\u2019s focused on the five principles Kuzmeski describes above. How to Get the Most out of And The Clients Went Wild And The Clients Went Wild doesn\u2019t pull any punches. It pours out marketing strategies and tactics through a fire hose.\u00a0 \u00a0You can read it like you would a novel, but I\u2019d recommend that you do that the first time around; marketing the chapters and sections of the book that you feel you need to give the most attention. Then I\u2019d recommend that you dig straight into the game plan and start writing.\u00a0 Then flip around and through the book for hand-holding as required. Make it Easy and Give me MORE I\u2019m writing this particular section in real time because I want to actually have the experience that most readers have.\u00a0 When I received the book, I didn\u2019t even think about a web site, \u00a0I just started reading the book.\u00a0 But as I got into it, I noticed all these worksheets inside.\u00a0 I automatically assumed that there would be a web page where I could download them and kept reading.\u00a0 After seeing the \u201cgame plan\u201d forms in the book, I started getting curious about what other resources were available online. The web site that\u2019s given \u00a0in the book is Kuzmeski\u2019s Red Zone Marketing and from there you can easily see both of her books.\u00a0 I then clicked on the And The Clients Went Wild book and it took me to a web site specifically for the book.\u00a0 There, you have the option of receiving 75 bonus gifts in exchange for your contact information and a receipt number. As you scroll down, you can also get more information from inside the book by providing your email and a code. Since I received the book from the publisher, I didn\u2019t have a receipt number and I spent about 5 or 10 minutes looking for a code inside the book.\u00a0\u00a0 I\u2019m sure that it\u2019s probably obvious and right in front of me, but so far \u2013 I\u2019m not seeing it. But if you haven\u2019t purchased the book yet and you want to get\u00a0 a flavor for what\u2019s inside \u2013 you\u2019ll find a couple of free chapters that you can download (Chapters 2 and 4) and this really will give you exactly what you need to decide if this book is right for you. This Book is Right for ALL Sales, Marketing and Entrepreneurial Types This is a book any sales and marketing type should.\u00a0 As for business owners, you are the key audience. This book will help you either do your own marketing OR intelligently hire someone to help.\u00a0 Kuzmeski\u2019s book is like having a marketing VP at your desk, holding your hand, asking the right questions and helping your business succeed.