Winston-Salem, North Carolina (PRESS RELEASE – January 30, 2011) – The BB&T Small Business and Middle Market banking groups have won 19 Excellence Awards in national categories from Greenwich Associates, a leading global financial services research and consulting firm. This marks BB&T’s second consecutive year for receiving more awards than any other U.S. bank.
BB&T received national awards in categories ranging from overall satisfaction and customer service to financial stability and credit policy as well as two regional honors. The awards are based on interviews with 14,000 U.S. small businesses and 10,000 middle market companies. Of more than 750 banks evaluated, only 34 received Greenwich Excellence Awards.
“This has been a very difficult environment for banking in general and we are gratified to recognize those institutions that have distinguished themselves with superior service, products and lending policies,” said Don Raftery, managing director at Greenwich Associates.
In national categories for both small business and middle market companies, BB&T received Greenwich Excellence Awards in:
- Personal banking – overall satisfaction
- Relationship manager performance
- Financial stability
- Treasury management (three areas): overall satisfaction, customer service and operations accuracy
“The small business and middle markets always have been a central focus for BB&T, and we are delighted to receive this recognition from our clients,” said Ricky Brown, president, BB&T community banking. “As we move into 2011, we are committed to continuing our client-focus through our community bank structure.”
Greenwich Excellence Awards are determined by banks’ performance in Greenwich Associates’ annual U.S. Small Business and Middle Market Banking Research Study. In the study, decision makers from small businesses with $1-10 million in annual sales and middle market businesses with $10 to $500 million in annual sales name the banks they use and rate them in more than 10 banking and treasury management categories. Recognition is based on statistical differentiation at a 95 percent confidence level.
BB&T Corporation (NYSE: BBT) is one of the largest financial services holding companies in the U.S. with more than $157.1 billion in assets and market capitalization of $18.3 billion, as of Dec. 31, 2010. Based in Winston-Salem, N.C., the company operates approximately 1,800 financial centers in 12 states and Washington, D.C., and offers a full range of consumer and commercial banking, securities brokerage, asset management, mortgage and insurance products and services. A Fortune 500 company, BB&T is consistently recognized for outstanding client satisfaction by J.D. Power and Associates, the U.S. Small Business Administration, Greenwich Associates and others.More in: Small Business Growth