PR Newswire Launches PR Toolkit for Entrepreneurs

New York (PRESS RELEASE – January 21, 2011) – PR Newswire, the global leader in innovative communications and marketing services, today announced the launch of PR Toolkit for Entrepreneurs, an affordable service that helps internet entrepreneurs and small businesses effectively promote and publicize their products and services online.

The toolkit targets internet entrepreneurs and small businesses that currently lack the resources to raise their online visibility and generate buzz for their products, services or Web site. The toolkit also includes educational resources such as tips to promote your business to the media, advice on how to write effective online news releases, promotion and marketing pointers and how to launch an economical public relations plan.

“We launched the toolkit for entrepreneurs to provide an affordable promotional marketing resource for small businesses and start-up companies that wish to do more business online,” said Michael Crumley, manager, Strategic Channels, PR Newswire. “PR Newswire’s online syndication network of more than 5,700 Web sites enables entrepreneurs to be seen on the Internet’s largest sites such as Yahoo!, MSN and AOL and become searchable by news engines including Yahoo! News and Google News.  This robust Web reach combined with our industry leading news distribution enhances visibility and drives online sales.”

The toolkit allows users to leverage other PR Newswire products to reach consumers and the media including ProfNet Connect, an interactive platform that connect experts and journalists, in addition to multimedia and news release distribution and MEDIAtlas, one of the world’s largest sources of editorial contacts for print, online and broadcast media. Entrepreneurs can also take advantage of special promotions and offers designed specifically for small business owners.

About PR Newswire

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

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