I’m delighted to officially announce that I am co-authoring a book with David Langton of Langton Cherubino Group, to be published by Wiley this fall. The working title of the book is “Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design.”
The book is about how small businesses use images and design — the visual elements of marketing — to create memorable brands and grow their businesses.
Visual marketing is exactly what it sounds like: using something visual as a marketing tool. This could be anything from a unique logo or an awesome website — to a stunning tradeshow booth, a clever brochure or a memorable sign in front of your building.
And YOU just may get featured in this book. Because we are looking for examples of exciting and interesting and memorable visual marketing you’ve implemented.
If you are proud of something visual in your marketing arsenal, then I personally invite you to submit it to us.
Looking for Marketing Examples to Profile in the Book
We’re choosing 99 of the finest examples to draw lessons from and share with others. It’s an opportunity for your business to be featured in our book and get some free publicity, too. Another “kudos” to add to your list of business recognitions….
And web designers, graphic designers, marketing consultants, artists: submit your clients’ projects. We’re happy to hear from you, too. After all, it’s your creativity that developed the visual marketing. You can bask in the limelight of knowing that your work is being appreciated.
What Things Qualify as Visual Marketing?
You name it — if it’s “visual” it qualifies. Here are some examples:
Online Solutions may include:
• iPhone Apps
• Email Templates
• YouTube videos
• Website and blog designs
• PowerPoint presentations
Print Solutions may include:
• Brochures, Flyers
• Book covers
On Site/ Giveaways /Exhibit Solutions may include:
• Trade show exhibits, Kiosks, Banners
• Giveaways/ premiums / swag / tchatchkes – t-shirts, tote bags, etc.
See a full list of examples.
Does it Need to be Big Budget?
Absolutely not! We’re interested in your creativity, not how much you spent.
Can Big Corporations Submit Examples?
Our goal is to highlight SMALL businesses (from solo entrepreneurs up to 100 employees). We feel that small businesses learn better from other small-business examples, than from trying to emulate huge corporations with huge design budgets.
How Does my Company Get Included in the Book?
To submit your visual marketing, go over to the Visual Marketing Book website. Submit your information on our online form.