Brevard, North Carolina (PRESS RELEASE – February 11, 2011) – Small business owners can now reach 50% of the mobile shopping market via JumpScan QR codes. “Quick Response” codes originated in Japan in the mid 90’s, and allow smart phone users to scan the 2D barcodes, and view various types of information, directly on their phone screens. Interest in the codes spiked this past year as the popularity of smart phone skyrocketed. Businesses want access to these higher income shoppers, preferring to reach them in real time on their phones, vs sending them home to look online.
“The problem that most small business owners face,” according to JumpScan co-founder Phil Davis, “is a lack of time, money and resources to create mobile-friendly web pages that work well with QR codes.” With JumpScan, an owner can create a custom QR code that links to their web based business profile – one that displays their contact information, including phone number, web site, email address, store hours, etc. The service also displays social media feeds, such as Facebook, Twitter and Flickr.
“Business owners are tasked with keeping up with all sorts of social media,” Davis continues, “yet they have no easy way to push it out. They have to advertise to tell their customers to go to Facebook and look them up, or they print a Twitter logo on their brochures and signs. JumpScan allows the mobile shopper to scan a code, and go directly to a mobile-optimized page with the business’ contact and sales information.”
Davis envisions increasing usage of direct contact marketing, especially in print media. “I’ve seen a number of businesses advertise three or four different social media icons, their web address, physical address, phone, email, fax, etc, when they could have all this in their JumpScan QR code, available for immediate scanning into the user’s phone.”
Real estate agents are one of the largest groups benefiting from QR codes, according to JumpScan co-founder Mike McKearin. “They realize the value in providing instant, on site contact information readily available to their customers. If someone is in the market to buy a home, they can just scan a code on a for sale sign or a brochure and capture the agent’s phone number, cell number and email address. That could make the difference between a sale and a drive by. This benefit holds true for other sales professionals and sole proprietors.”
JumpScan is currently working on projects involving two national retailers, connecting shoppers with additional product information to save on sales staff while improving customer service.
“The interest in QR codes has just been phenomenal, given the possibilities that they present,” McKearin adds. JumpScan was recently selected as the official QR sponsor for the upcoming mRecruiting Camp in San Francisco, providing contact registration services for the event. In place of asking for a paper business card, conference goers can simply scan each other’s JumpScan code on their name tag for instant viewing and future reference.
“With so much information overload, people are looking for more intuitive ways to connect and share,” McKearin concludes. JumpScan makes that possible.”