Cleveland (PRESS RELEASE – February 3, 2011) – Smart Business Network Inc. today announced its acquisition of Wise Group, a leading Northeast Ohio custom content firm, to expand its Smart Business Content Marketing Division.
“We’re pleased to grow further in the booming field of content marketing,” said Fred Koury, president and CEO of Smart Business Network. “Adding Wise Group’s experienced team and a 10-year track record in custom content to Smart Business’ national B2B presence enables us to provide even more sophisticated services to companies eager to develop their content marketing strategies.”
Wise Group President Tammy Wise will become the vice president of business development at Smart Business Content Marketing and will report to Michael Marzec, president and chief operating officer of the division. All Wise Group staff will be retained following the acquisition.
“We’re thrilled to be part of the Smart Business family and eager to continue our focus of creating content tailored to each client’s unique needs and executing that B2B communication on an exceptional level,” Wise said.
Smart Business Content Marketing provides a full range of custom content marketing solutions, including: print and digital magazines, ebooks, enewsletters, websites and microsites, marketing collateral and consulting services.
About Smart Business Network
Smart Business Network Inc. is one of the nation’s largest networks of local and custom B2B marketing channels. Its Smart Business Content Marketing Division provides custom content marketing products and services to leading companies in a broad range of industries, including finance, real estate and consumer products.
The Smart Business Magazines and Events Division publishes monthly management journals in 19 U.S. markets, including Atlanta, Chicago, Cleveland, Dallas and Los Angeles in addition to producing almost 50 live B2B events annually. It also produces online and digital products, including www.SBNOnline.com , which features more than 20,000 management and leadership articles on such successful CEOs as Jack Welch, Michael Dell, Ted Turner and Les Wexner.