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This Week’s Technology and Your Business – Episode 4







Office space, Big Screens, Continuing Education

Office Space Aesthetics and Ergonomics

Recently I was in Michigan visiting with a Turnstone a division (or brand) of the office furniture company Steelcase. While most of the work I do is all about technology, what was insightful about this trip, is that it reminded me that it’s also important to pay attention to the work environment we are using our technology in. As your business grows it is critical think of three things:

  • how does my office LOOK (this affects clients’ perception of you and how employees work – or don’t work)?
  • is the body position and posture of me and my employees good for working long hours at a desk, in a conference room or engaging with customers in our office?
  • is there a good integration of the technology we are using – be a notebook, large monitor or tablet and our furniture?

Here’s a an example of what I mean.

BIG Screens for Small Businesses

Phew … with all the focus on mobile technology, we might be forgetting about the BIGGER technology that’s also out there and frankly can make the hours we spend at a desk or in a conference room more pleasant.

Here we have a Lenovo ThinkCentre M90z -it includes an optional touch screen, thin design, 28″ monitor, HD web camera, great speakersa nd more. We all don’t need a large, all in one computer, but if space is tight, you want to look great, if visualization is important and if you need to collaborate with others, a big all in one computer system what you want to consider. HP has a competing product line in their HP TouchSmart computers, which I showed on MSNBC at Las Vegas in CES.

Continuing Education for Small Businesses

I know you’re busy. You have 10 phone calls to make today, 7 sticky notes on your desk and 3 more in your leather notepad. You have 3 conference calls to lead and 2 more to participate in – that’s before 11am.

But I encourage you STOP and take the time to continue to educate yourself on how to get the most out of technology.

Last week I was with a group of bloggers and one of them worked with a company dedicated to social media. I spent about 20 minutes with her to get insight and tips on using Twitter. Thanks to just a brief conversation I learned a lot more and am leveraging Twitter even more than I have been.

I’m sure there’s 3 or 4 core technologies you and your employees use in your business. Instead of using then day in and day out the same way. Take some time to take a class, or speak with an expert who can guide you into how to use the tool better. This spring I’ll be teaching a course in online marketing in my local community – I’m sure there’re many free or fee based courses like this in your area too. Check out your local chamber of commerce, community colleges or online training such as from Grovo.com

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Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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