UC Irvine Extension Launches Certificate Program in Internet Marketing





Irvine, California (PRESS RELEASE – February 14, 2011) – University of California, Irvine Extension announced the launch of its new fully online “Internet Marketing Certificate Program,” designed to help business professionals plan and implement successful, cost-effective Internet marketing strategies to achieve business goals. From social media to online analytics and search engine marketing tactics, courses aim at fully leveraging the Internet to acquire, convert and retain online customers. All courses for the certificate program are available online. Participants may register now as instruction begins spring quarter.

“Taught by leading industry experts, this online program offers flexibly to accommodate the busy business professional,” says Melanie Mitchell, assistant director of business, management, and legal programs at UC Irvine Extension. “The curriculum will allow business professionals on the fast-track to capitalize on Internet marketing opportunities to learn the methods for search engine and website optimization, predicting online visitor and buyer behavior, and determining return on investment of Internet marketing programs.”

Participants will gain understanding of viral media, covering display advertising, e-mail, mobile, and online video marketing; and demonstrate how a consistent message, combined with effective storytelling, can engage audiences across multiple media channels. The program is designed for marketing professionals seeking career advancement and any individuals interested in improving website performance, developing an online presence and gaining key web analytics skills.

UC Irvine Extension’s Internet Marketing Certificate Program includes six required courses and electives, totaling a minimum of five units, each with a grade of “C” or better, for a minimum of 160 hours of instruction.

Required Courses for Internet Marketing Certificate Program

  • Overview of Internet Marketing
  • Social Media and Internet Audience Profiling
  • Online Analytics and Measurement
  • Planning and Developing Your Search Engine Marketing Strategy
  • Site Optimization and Personalization
  • Developing a Social Media Strategy

Elective Courses

  • Display Advertising
  • Transmedia Marketing Through Storytelling
  • Email Marketing
  • Mobile Marketing
  • ROI of Internet Marketing
  • Online Video Marketing

With an outstanding advisory committee assembled to provide the most up-to-date industry insights and knowledge for program content development, UC Irvine Extension’s Internet Marketing Certificate Program is a premiere provider of online marketing continuing education. The program is also sponsored by the Internet Marketing Association. To learn more about the Internet Marketing Certificate Program, please visit http://unex.uci.edu/certificates/business_mgmt/internet/. To register for the Spring courses, call 949-824-5414 or visit http://unex.uci.edu/services/registration/.

About UC Irvine Extension

As the continuing education arm of UCI, UC Irvine Extension is dedicated to providing a university-level learning experience for students, offering thousands of exciting courses and programs to local, regional, and global constituencies via online curriculum, as well as through on campus classes. UC Irvine Extension offers a rich array of academic and community programs to support a diverse audience, from a wide selection of academic programs to numerous campus activities.

About the University of California, Irvine

The University of California, Irvine is a top-ranked university dedicated to research, scholarship and community service. Founded in 1965, UCI is among the fastest-growing University of California campuses, with more than 27,000 undergraduate and graduate students and about 1,400 faculty members. The second-largest employer in dynamic Orange County, UCI contributes an annual economic impact of $3.3 billion.

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Marie Hernan



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