Content gets hailed a \u201cKing\u201d quite a bit, but that doesn\u2019t mean business owners understand its true power or what \u201ccreating great content\u201d really means in the year 2011. If content creation is an area that still makes you a little uneasy, it\u2019s time to tackle it. Because on the Web, your content is your brand. And it\u2019s up to you to build a great one. To help you do that, here are four content myths SMBs often tell themselves and how you can rise above them. 1. They have to write big, or not at all: Mention the world \u201cblog\u201d to a small business owner and it\u2019s not uncommon to see a sudden look of panic cross their face. It\u2019s because while you\u2019re talking about all the cool things they\u2019ll be able to do with their blog, they\u2019re already panicking about how much time it\u2019s going to take to create all that content. It\u2019s the same look of panic I see when I mention things like Twitter or Facebook. But if social media has taught us anything it\u2019s the power of micro-content. That's those short updates (sometimes confined to just 140 characters on Twitter) that are designed to share a single thought, a link, a reference, an invitation, a video, a photo, etc. Not every piece of content you produce has to be a novel in length. The quality and frequency of the content you provide is far more important than just its length. There\u2019s no reason to be intimidated by content. 2. Content is printed text: If content isn\u2019t defined by length, it\u2019s certainly not defined by medium, either. In today\u2019s world, content is printed text, it\u2019s a video, it\u2019s a mashup, it\u2019s a podcast, it\u2019s an offer or promotion, and it\u2019s anything else you want to make it. If you\u2019re avoiding the blogging or social media world because writing isn\u2019t your strong suit, you don\u2019t have to wait a day longer to get involved. In today\u2019s social economy you have permission to speak your thoughts, to sing them, or paint them or to get them out in any way that you see fit. 3. They're not publishers: Are you using any combination of a website, a blog, social media or a wiki to market to your customers and build your business? Then congratulations \u2013 you\u2019re a publisher. With that responsibility means now you have to start thinking like a publisher. It\u2019s not enough to run your blog or your content marketing like it\u2019s a hobby \u2013 you need to put an editorial calendar in place and plan out what you\u2019re going to say, when and why you\u2019re going to say it. Even if you don\u2019t have a website and you\u2019re running your business from your Facebook page (which you shouldn\u2019t do, BTW), you\u2019re responsible for generating your unique brand message, inspiring fans and sometimes gathering user-generated content. Once you accept that, you being to look at content not as simply something you publish, but as a way of attracting and retaining more clients. 4. The content doesn\u2019t matter if the product is good: I hear this one a lot as an excuse for why many SMBs don\u2019t have a solid content marketing strategy. Problem is, it\u2019s just not true. It doesn\u2019t matter how great your product or service is, if you can\u2019t communicate that to your audience through your content, then you\u2019re handicapping your ability to sell to them. Your content is what conveys your brand message, inspirea customers and differentiates you from everyone else. Take it seriously. Those are some of the big content myths that get my blood boiling. What content mistakes do you see others making? What content fears are still buzzing around in your brain?