Blogger outreach is something my marketing firm is passionate about. After all, bloggers are the voice for many brands (for better or worse) these days. With a positive brand review, your brand can receive a nice boost in Web traffic and sales.
Until now, my company has been manually visiting blogs and logging contact info for the blogger, traffic details, etcetera. It’s a lot of work. But then I discovered GroupHigh. GroupHigh is an online research tool that puts together all the information you could need for millions of the most active blogs online.
The information you can gather includes:
- Blog URL
- Twitter and Facebook contact link
- Blog traffic
- Page Rank
- Number of comments
- Most recent post date
And here’s where I fall in love. You can search by term (“iPhone”), and then quantify by blogs that have a certain Page Rank or higher. Or that recently posted. Or only those with Twitter profiles. You can get pretty darn specific, which I love. Here’s an example of a search I did for blogs with the keyword “iPhone” that had a Page Rank of 5 or higher, and that had their contact email listed (not every blog does, and believe me, it’s a pain to discover that after five minutes of fruitless searching on the site).
GroupHigh is similar to related services for journalists like MyMediaInfo, but hopefully without the high price tag. The product is still in private beta (although you can get your own free trial right now), and will announce pricing in a month or so.
More in: Content Marketing
Sweet find! I signed up for the free trial, but it says they’re going to contact me? I don’t want a phone call from a sales guy before I can try a free trial.
Not sure…maybe they’ll just send an email? I know they’re monitoring this post, so hopefully they’ll see that people want to try it out without a sales pitch!
Bill got me all set up. Just took a quick call.
We know it would be easier to just auto email people their trial information, but we feel it’s important to do a quick 5 minute walk-through. This sets proper expectations, allows us to explain all the features and lets us respond to valuable feedback so we can continue to make GroupHigh even better.
Hi Robert: good to hear about the quick setup… just submitted my request to them.
Susan: Been enjoying your posts at eggmarketing, so super to see you part of the Small Business Trends group of contributors… Anita always finds great folks to add!
Great find with GroupHigh… I’ll be interested to post some thoughts after using it for a while.
Thanks for the compliment! I never know who reads me in different places unless you speak up, so thanks!
I have signed up for a beta test account. I am interested how GroupHigh is calculating the “social influence” of different bloggers. Is it done in a similar fashion like Klout?
Bill can reply to this, but I think it’s just the mix of how many visitors they have, how many comments, how often they post, etc. There’s not so much a score provided, but you can filter down your results based on these factors.
Boulder Digital Arts would like to reach digital artists across the nation and we can’t wait to use Group High as one of our tools. Boulder keeps impressing me with their amazing tech companies.
This is great! Thanks a lot for sharing this information. This will save a lot of time and effort put into compiling information on various blogs.
Mary@Everyday Baby Steps
What a brilliant discovery from a brilliant woman! This sounds like a service that will make many people’s lives easier.