iContact Introduces Free Edition Email and Social Marketing to SMBs





Raleigh, North Carolina (PRESS RELEASE – April 17, 2011) – iContact Corp., a leading email marketing and social marketing company, announced it is launching iContact Free Edition. This no-cost version of its flagship email marketing and social marketing tool makes it easy for individuals, community organizations and small businesses without a large budget to easily stay in touch with their subscribers and fans via email, Facebook and Twitter.

“Today, we are announcing a major new product launch for iContact designed to make email marketing and social marketing available to everyone in both their professional and personal lives,” said Ryan Allis, CEO, iContact. “We want to provide easy access to free email marketing and social marketing tools backed by world-class customer service.”

About iContact Free Edition

iContact’s proven email marketing solution empowers businesses to engage, educate and retain customers, targeted prospects and website visitors. Now individuals or small organizations with subscriber lists of 500 or less can have email marketing, social marketing, event marketing and surveying for free.

iContact Free Edition includes:

  • Email creation, sending and tracking capabilities for up to 500 subscribers and 24 designer templates for effective, eye-catching messages quickly and easily
  • Social Media Tools Integration with Facebook and Twitter allows users to create and share links to their email communications from within the application. iContact will automatically post a web version of the email message and report related views and clicks on the user’s tracking dashboard
  • Compatibility with iPhone and Android mobile apps allows users to manage contacts, access and send messages, and view detailed tracking reports, all in real time
  • Built-in survey tool enables users to easily create questions and choose a response type, such as text box, radio button, drop-down menu or selector

According to a recently released 2011 Outlook report from Borrell Associates, the SMB market accounted for more than 70 percent of all online advertising expenditures including email, search and run-of-site display last year. While individual SMBs on average spent less than $12,000 on all advertising in 2010 – about $2,300 of which went online – they represented 95 percent of U.S. business locations.

About iContact

iContact is a purpose-driven company based in Raleigh, NC, working to make email marketing and social marketing easy so that small and midsized companies and causes can grow and succeed. Founded in 2003, iContact has more than 300 employees and more than 700,000 users of its leading email marketing software. iContact also provides the event marketing platform Ettend. As a B Corporation, iContact utilizes the 4-1s Corporate Social Responsibility Model, donating 1% of payroll, 1% of employee time to community volunteering, 1% of equity, and 1% of product to its local and global community as part of its social mission. iContact works hard to maintain a fun, creative, energetic, challenging and community-oriented company culture.

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Marie Hernan



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