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Small Business News: Small Biz Facebook Tips





Facebook has taken the world by storm and, far from being nothing more than a way to keep up with college or high school friends, it has become a powerful tool for small businesses as well. Check out our roundup of links for more about how to make Facebook and other social media work for your small business today.

Strategy

The new Facebook business migration tool. We open with a link on how and why you need to move your business from a profile site to a business or brand site. Facebook has made it a violation of the site’s Terms of Service to use a profile page as a page for your business. There are also, as this post points out, some definite benefits to placing your business on a brand or business page instead if, for whatever reason, you haven’t done so already. Small Business Trends

Why Facebook still shouldn’t be your primary Web presence. It seems a logical question for many small business owners to ask, especially small business owners that continue to use Facebook heavily for marketing and building their brands. External Websites can be more expensive, if only slightly these days, and a headache to maintain. So why not simply migrate all your activities to the social space? Here are some thoughts. Duct Tape Marketing

Operations

Small business marketing on Facebook: a beginners guide. If you’ve been left out of the whole marketing-your-business-on-Facebook conversation, don’t worry. It’s never too late to dive in. Facebook can be a powerful place to market your small business cheaply and easily. But, if you haven’t tried it yet or set up a fan page for your business on Facebook, here’s a simple article to get you started. ABC15.com

Facebook and Twitter marketing tips. Though many small businesses are coming around to the idea that a presence on Facebook is necessary, some seem not to know exactly what to do once they are in the space. Certainly, Facebook has many features to help your business reach out and connect with a target audience or customer base. But what techniques should you use to engage that community and keep them interested? Business Review India

Techniques

How to get visitors to your Facebook site. So, you’ve created a Facebook fan page for your business or brand. Now comes the tricky part, attracting an audience. Remember when you thought all you would have to do was write a post and have readers flock to your blog? You may be in for a similar surprise with your Facebook site unless you use the right approach. UK News Reporter

An overview of Facebook “business and pleasure.” To get an idea of where Facebook is today as a tool for business and personal communication and networking, this link looks at a brief history of the social media site, where it’s been and where it’s going. If it seems odd that more businesses are encouraging their employees to become social, it shouldn’t. Relationships have always been a part of business. Daily News Pulse

Tools

App developers get into the act. Already business use of Facebook has encouraged developers to follow the trend creating new ways for businesses of all kinds to promote deals to their customers on Facebook via a simple smartphone app. This is likely only the beginning of what will be an increasing number of marketing tools geared to integrate with social media. Small Business Trends

Success Stories

Amateur TV cook Nadia Giosia uses Facebook, other tools. Brands large and small can be launched with limited resources or previous track record when Facebook and other social media tools are effectively used to build a powerful community around your business brand. Here’s one example of an unlikely brand that conquered cable TV with just such a social media community. Fast Company

More Tips

Tips for authenticity on Facebook and other social media. When it comes to building your online community, some will resort to shortcuts, but beware. The danger here is that authenticity is the key when creating your community, and you may risk it all with strategies that try to fake that result. There are many techniques for reaching out, but be sure to decide which ones work for you. Propabranda

Is your Facebook page accessible? The idea of social networking sites like Facebook and LinkedIn is to connect, especially with members of your target audience. And a great way of recruiting that interaction can be to use your Website to invite your fans to join you. But with Facebook’s changing privacy and other settings, be sure that when your fans arrive, they really are able to connect. Abnormal Marketing

6 Comments ▼

6 Reactions

  1. It’s scary to take the plunge into the world of social media….but once you do, you wonder why it took so long. Great list of resources!!

  2. Hey Chris! So true, same thing happened with me, but i think i cant live without it now..

  3. Good list Fiona. Recently started a fan page on Facebook and don’t really do much about it since I get most of my traffic from other sources.

    Every time I make an effort though it turns out Facebook has changed the system i.e. what you could do a month earlier is no longer possible. It’s a bit tiresome and I’m sure will keep on happening simply because they are so big they can do whatever they want.

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