Small Business News: Social Media Mainstream





Social media, especially in small business circles, is showing its age. It isn’t so shiny and new any more. Instead social media has become part of the landscape and is now being embedded into everything from sales to marketing and more. Small businesses who haven’t yet, will be getting on board. Are you leading the way or lagging behind? Social media will soon become how most people do business.

Trends

Is social media mainstreaming. One of the medium’s lead proponents sure thinks so. This post proclaims, “Yes, not everyone has embraced social media, and yes, there are two or so more years left for social media consultants to make some money helping people get their wiring in place. But it’s moving into being part of the fabric, not something exclusive and amazing. In several places, it’s already become that.” Chris Brogan

Forget social media marketing. One expert argues the greatest value many businesses can get out of social media is an increase in knowledge sharing and collaboration among employees. The greatest danger? Saying no to this powerful tool because of fears connected to sharing of information on potentially public sites. With the right guidelines and the right discussion beforehand, think of how added collaboration would help your business. WSJ

Self-development

How to move beyond the hype. As social media use in small business heads for an increasingly mainstream position, it’s still important for small businesses tempted to “rush to the social Web” to proceed with care and look beyond the hype and newness to a more realistic examination of these complex tools and what they can do for your business. PC World

Creating your digital self. Taking charge of how you are presented to peers, customers, clients and potential customers is an important part of establishing a small business social media presence. Here are some tips for polishing off a social media presence that your community won’t be able to resist. Business2Community

Social media 101: The basics. Want to know how to effectively use social media, or social networking as it is sometimes called, to build your business, find a job or simply interact with like-minded people on a personal or professional level? If so, here is a basic look at how to get started. As social media goes mainstream, you won’t want to be left behind. Charlotte Observer

Customer Service

Listening to customers in the social space. What if you knew what people were saying about your brand day to day, minute to minute and hour to hour? What if you could measure their reactions to better understand the customers and potential customers interested in your product, service or business? And what if you could respond to them as well, addressing their concerns or thanking them for their input? That day has come! Read on. WSJ

Your social media should have ROI. Even though many small business owners and experts talk about the power of social media these days, it’s a great idea right from the start to measure how your investment is paying off. Here are some ideas for measuring your social media ROI to fine tune your efforts when marketing your business. KimBeasley.com

Tech

Are all social media platforms created equal? While Facebook is huge and controls a gigantic demographic, Twitter is smaller and used by trendsetters. Does this make one social media platform better than the other? Not necessarily, depending on who you want to contact and what kind of interaction you expect from your target market. Remember, the platform you choose will depend on your community and your niche market. Always start by choosing the tool right for you. abc15.com

Research

Social media: Top 6 benefits. The number one benefit of using social media is brand awareness, says a huge social media report we shared last week. There are, however, other reasons why online marketers and businesses alike are jumping on the social media bandwagon. Which one of these benefits explains your use or interest in social media for your business? Voxy.co.nz

Emerging

Health-care industry ventures into social media. While talking about the mainstreaming or social media, it might be helpful to note that even the medical industry is getting on board. Doctors may use social media to check on the status of patients, for example. They’re also increasingly using the technology to market their practices and share general health information. The Republic

3 Comments ▼
3 Reactions
  1. https://smallbiztrends.com/2011/04/small-business-news-social-media-mainstream.html

    At the risk of sounding cute, well any way…I suggest interested party’s read Philip Kotler’s :”Marketing Management: Analysis, Planning, Implementation and Control”.

    There will not be a single question you ask that is not answered in this text.

  2. I think one should also add that it might be in the best interest of your business not to pay attention to what consumers are saying about your business. Most of the “great ideas” took a long time to catch on, and if people like Bill Gates and Franz Kafka would have paid attention to what was being posted about them on the web, they would never have achieved the greatness they are known for now. It all must be considered in perspective.

  3. Hi,
    A good page of summary paragraphs/views, cheers!

    What I find particularly interesting at the moment is the different ways in which many small businesses use and/or view social media. B2B service providers often see it and jump straight into it, some B2C services (like the local mechanic) not so much.

    I believe be are definitely a few years away from a majority of social media immersion in small business.

    Thanks!
    James

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