I love social media. As a marketer, a business owner, and a consumer, I love that social media introduces me to the people I need to network with and introduce myself to. To me, that\u2019s its biggest asset \u2013 to connect me with the right people, at the right time, to make magic happen. But you can only do that if you\u2019re not wasting your time and cluttering up your view with the wrong people. That\u2019s why one of the most important things you can do in social media is to put steps in place to connect with the right people and avoid wasting your time talking to or seeing the updates of the wrong ones. Who are the wrong people in social media? The people who you\u2019d be much better off to avoid? In case you haven\u2019t met them, let me introduce you to seven of my non-favorites. The guy who wants to pick your brain: There\u2019s nothing wrong with using social media as a way to learn more about other people, their business and to share knowledge. As I mentioned before, I actually think that\u2019s the best part of social media. But there becomes a point when some will take advantage. When conversations go from being beneficial to everyone, to a public brain dumping session where you\u2019re suddenly being asked, on repeat, to explain to someone how it is you do what you do...in detail. As a small business owner, you want to be really careful with these pick your brain requests and make sure you nip them in the bud as quickly as possible. Because they\u2019re not beneficial and they won\u2019t help you meet your connectors. Instead, you\u2019ll spend your valuable time offering up free advice and getting nothing done. The girl who takes herself too seriously: While I\u2019ve found that most people in social media are genuinely nice and interested in having great conversations, some people take themselves just a bit too seriously. You\u2019ll see them tweeting about nasty things about industry newbies and promoting themselves over everyone else. They think they ARE the industry they work in and they want everyone to know it. When you come across these people in the wild, don\u2019t stop and interact with them. In fact, run the other way. These people typically only want to shout about how important and respected they are. They\u2019re not here for everyone else. The know-it-all: The trouble with the know-it-all isn\u2019t that they annoy everyone by always thinking they\u2019re right, but that they kill the conversation by cutting off debate when they come in shouting. They have a knack for locating great discussions and sharing opinions only to ruin it by jumping in and forcing their way of thinking of everyone else. They hop in and suddenly you notice the conversation stalls and people back away slowly not wanting to get involved or be part of what\u2019s going on. These people represent the exact opposite of what social media is supposed to be about. The guy always hawking something: This guy has a blog post he wants you to read. And an e-book. And he\u2019s doing a training seminar next week. And he\u2019s going to be on a marketing podcast very soon. How do you know this? You know because it\u2019s all he talks about. He sent you an auto-DM when you followed him, he finds a way to insert it into everything conversation, he left a comment on your blog to tell you, etc. Stay away from the guy in social media who does nothing but hawk his own stuff. Yeah, we\u2019re using these channels for marketing, but there\u2019s a difference between being a marketer and being a shameless self-promoter. People tend not to enjoy speaking with the latter. The girl who tweets about work\u2026but doesn\u2019t work: If someone is spending their entire day tweeting, chances are they\u2019re not getting much work done, even if they\u2019re tweeting that they\u2019re hard at work. Be cautious of affiliating yourself with these people. It\u2019s not that they\u2019re bad people, but there\u2019s nothing more dangerous than a person with too much time on their hands. It\u2019s like that relative who keeps you out to dinner for four hours just because they have nowhere to be. If you value your time and your day, tread lightly. The complainer: Somewhere along the line it became acceptable and even encouraged to use social media as your personal complaining zone. You\u2019ve probably met these people. They\u2019re the folks who always appear to be having a bad day and who spend all their social media interactions yelling and screaming and kicking their feet. Do yourself a favor and avoid these folks. They\u2019re looking for the wrong kind of attention and I\u2019ve found that too much exposure to negative people can ruin your mood and your day. Negatively attracts more negativity. Surround yourself with people who are excited about what they\u2019re doing and the people they\u2019re talking to. Because excitement is also contagious. And which would you rather catch? The social media guru: Hey, don\u2019t get me wrong. A lot of my friends are social media gurus. It\u2019s not that they\u2019re bad people, it\u2019s just that they often don\u2019t bring much value to your business. As a small business owner, you don\u2019t need to be connecting with social media gurus on Twitter. Focus on connecting with your audience \u2013 your customers, potential partners, people in your area who would benefit from knowing about you. That is your audience. The social media experts who following 10,000 people are not. You only have so much attention to give out during the day, pick wisely where you\u2019re spending it. Those are the social media personalities I\u2019d recommend you avoid. Which ones irk you?