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WiseStamp for Email Marketing and Social Signatures

Social email seems redundant. Every so often, I hear the term and I have to think: Isn’t all email social? What I think social email means is that you make yourself more accessible by way of a smart, link-friendly signature in your email.

I have always admired the marketing-savvy friends and colleagues who have social signatures where you can click through to their Facebook page or Twitter account or LinkedIn profile via a hip, artsy button right from their email signature, and I presumed it took some special coding skills, until I found about WiseStamp.  They do the special coding part for you.

wisestamp social email signatures [1]

If you look at your email and the standard signature you plug in, if you have one at all, you might wonder how you could jazz it up.  After all, every contact with a customer or prospect is an opportunity to share what you’re doing that might lead to additional sales or more conversation and engagement with your brand.  It seems a real headache to create a new email signature each time your write a blog post or tweet about something, if not impossible. Well, with a tool like WiseStamp, you can showcase your thought leadership within minutes and do it in a non-threatening and very professional way via the email signature at the end of your email.

What I liked:

Here’s a screenshot of my simple signature versus my WiseStamp one. The green box is my simple (yes, boring) current email signature via Google.  In the red box is my social icon-powered signature from WiseStamp. My screenshot doesn’t really do it justice. Having the little icons just looks way better than regular html. They have a bunch of samples.

wisestamp social email signatures tj mccue sample [3]

What I wished it had:

If you’re blogging for your company, adding status updates to Facebook,  Twitter or other social sites and you want a low-key way to promote your latest content in your emails, then you should take a close look at WiseStamp. The basic signature app is free, but you can customize it further by spending between $24 and $36 a year.  The premium levels allow you to create a custom social icon (and the option to make the icons larger, which would be a good thing). Depending on your social presence the premium might make a lot of sense. They also have tremendous reviews from Mashable, LifeHacker, Kim Komando and other notable tech gurus.

Learn more about WiseStamp [4].