Are you using Facebook Promotions as a way to increase your number of fans and bump up engagement? If so, you\u2019ll want to make yourself aware of the fresh updates Facebook just made to their Promotional Guidelines. And if you haven\u2019t been using Facebook Promotions, well, you should know about this, too. Facebook announced last week that they were simplifying their Promotional Guidelines, dropping the site-wide prohibiting of promotions involving tobacco, diary, gambling, firearms, prescription drugs and gasoline. The new guidelines also permit marketers to require a purchase for entry and to target those under age 18 or in countries previously banned (like India, for instance). But not so fast! That doesn\u2019t mean the floodgates have been opened. It just means it\u2019s not Facebook that will be policing your promotions anymore. Now it\u2019s up to you to make sure you\u2019re adhering to any local laws governing how you can and cannot market to people. All Facebook has done is made itself no longer responsible for your bad marketing behavior. According to Facebook, the changes were made to ensure that their Promotional Guidelines were more consistent with Facebook\u2019s other Terms & Policies. However, common thought is that Facebook simply got tired of having to play judge and jury, and that they\u2019re looking for ways to increase revenue on the site. Opening up ads to once-prohibited areas sounds like a pretty good way to do that. So don\u2019t be surprised if you see tobacco-related ads suddenly calling Facebook home. As a marketer, this is an announcement you want to be aware of. First off, it makes it vital that you know your local laws in terms of how you\u2019re able to market to people. Second, it\u2019s also a sign that Facebook\u2019s promotional opportunities have come of age. With certain restrictions being lifted, it\u2019s likely that we\u2019ll see some brands shift over their advertising budgets to Facebook in hopes of targeting a more engaged, connected audience. And that\u2019s something worthy of both watching and noting. Though it\u2019s certainly not a free-for-all, it\u2019s nice to see Facebook simplifying its promotional guidelines, if only because it makes them easier to understand. One of the major complaints I\u2019ve had with Facebook Promotions is the number of hoops you had to hop through and how inconsistently the rules were enforced, causing you to question what was or was not allowed. Now with Facebook merely stating "Don\u2019t look at us; look at your local laws," it gives small business owners (and everyone else) a clear direction to go in. And that\u2019s good. Because clearer rules leads to increased adoption. For small business owners looking to grow their presence on Facebook, running promotions and giving people an incentive to like, share or interact with your page is a good way to do it. And once you get someone to like your Brand page, it really does open up a new world of ways to engage with them.