“It is great to learn from in-depth interviews in a business-casual style.” – Martin Lindeskog, in a recent interview with me, regarding the Top 100 Small Business Podcasts of 2011
When I say “business casual” I’m talking about fashion, but when our community member Martin Lindeskog says it, he is talking about the way we consume small business information. Of course, we can read it sitting at our desk, watch it on our computer screens, experience it in a live class setting or listen to it while we do just about anything, because the podcast travels well.
For the past four years, Small Business Trends Radio  has compiled an annual list of the top small business podcasts. And for the second year in a row Martin, who hails from Sweden, has spearheaded the effort and taken the time to get a feel for all the shows on the list. As he said in his interview with me (which was funny for me because my nighttime was his daybreak), “The podcasts [on our list] should be related to [small] business in one way or another.” So we can trust that these top 100 shows understand our needs.
Martin also told me, “It is very convenient to listen to a podcast during a long walk.” He enjoys them because “you can ‘consume’ the material when you have time.”
I like podcasts too. Audio training can eliminate uneventful downtimes like long drives to meetings or the time it takes to do all kinds of tasks that I would rather not do, but need to do, whether it’s switching out my clothes for the new season or cleaning up the office at the end of the day (after the serious work is over). Podcasts allow us to consume new business information in a casual setting.
You can check out the full list of the Top 100 Small Business Podcasts of 2011.  It’s divided into categories, so it’s easy to find what you need, when you need it.
The categories are:
- Leadership and Management
- Marketing and Sales
- Operating a Small Business
- Tax and Finance
- Startups and Starting a Business
- Home Based Business
- Small Business Technology
- Business Opportunities and Franchises
- “All Around” Small Business Podcasts
- Business News and the Big Picture
And this is not a category, but for 2011, the list includes two videocasts in the “All Around Small Business Podcasts” category, The Rise to the Top  and Jaffe Juice TV . Martin expects “you will find more and more videocasts in the near future.” With the rise of YouTube and video marketing, that makes sense.
Happy ironing, walking or whatever you do while you listen to your favorite small business podcasts. Enjoy!