Cambridge, Massachusetts (PRESS RELEASE – June 18, 2011) – Finally, the more than 27 million small and mid-sized businesses in the U.S. now have an easier way to shop for services they need to run their businesses. Comparz.com, which launched recently, combines in-depth user reviews and rankings of services for small and mid-sized businesses with free decision tools provided by experts.
“Our research has shown that what businesses want are user reviews, rankings and decision guides for shopping for a particular type of service,” says Comparz Founder & CEO Rachel Blankstein. “We also found that most businesses are shopping for a technology or service provider several times per year and that users find the current options (reading blogs and searching Google) to be too time consuming and not helpful.”
Most business solutions these days have been put online and many you only need to commit to on a monthly basis. However, most shoppers lack sophistication in understanding what they are buying and want guidance, particularly from their peers or from a trusted third-party (and not from the vendor).
Comparz has launched with actionable and easy-to-understand Decision Guides and user reviews and rankings for online solutions in several key areas – customer and lead management, e-mail marketing, Web conferencing and online data backup. More categories and types of business services will be added quickly and all content will always be available at no cost to all site visitors.
The success of tools that target small and mid-sized businesses, such as Hubspot, Constant Contact, Carbonite and Salesforce, are another indication of the growing market for tools for the small business.