The Economist Announces Second Online Franchise Fair

New York, New York (PRESS RELEASE – June 9, 2011)The Economist’s Online Fairs business announced that it will hold its second-ever Franchise Fair on June 28th and 29th.  The Fair will connect franchisers with attendees looking to explore new business opportunities or expand on existing ones.  Interested participants can log on from anywhere and can register for free on the Franchise Fairs website.

Fair attendees can browse virtual booths from various franchise brands to speak with representatives and download brochures and additional information.  Participants can also attend informational chat sessions and listen to webinars on what makes a successful franchise, overcoming the financial roadblock and the value of franchising consultants.  In addition to speaking with franchise representatives, attendees will be able to network with other participants as well.

“Online Fairs provides participants with readily available and easily accessible information about a variety of industries,” said Isaac Showman, Vice-President and Head of Online Fairs.  “As the success of our last Fair illustrates, the franchise industry is of particular interest to our audience, and we look forward to providing another unique and worthwhile experience with our second Franchise Fair.”

Nationwide Insurance, PLM Franchise Consulting, Maid Brigade, Yogurtland and Express Oil Change are several of the franchises participating in the event.

About Online Fairs

Online Fairs, a new business within The Economist Group, develops engaging virtual events as a new form of response advertising for marketers seeking quality lead generation.  It creates online representations of tradition trade shows, providing all the benefits of a physical tradeshow, but with the added benefit of the scale and accountability of the internet.  Events will focus on a variety of subjects including education, investment and recruitment sectors, as well as client-specific topics particularly in the technology industry.  In addition to creating engaging and interactive events, Online Fairs offers turnkey event solutions covering all aspects of event production and content – including attendee acquisition.

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