OrangeSoda Launches New Social Media Product for SMBs

American Fork, Utah (PRESS RELEASE – June 28, 2011) – OrangeSoda, a leader in localized online marketing (search, mobile, social), announced the availability of its new CitrusBlast product, an online advertising solution that combines the power of search engines, social media, and mobile search to increase exposure within Google Maps. CitrusBlast is utilized by SMBs within hyperlocal markets to improve the power of searches for clientele and push more leads back to small businesses.

CitrusBlast begins with an optimized listing in Google Places, Yahoo!, and Bing. These three search engines, which also feature map listings, directly connect to an OrangeSoda lead generation site that has been customized for each client. All phone calls and activity within the SMB’s website are tracked on the platform, and analytics are used to guide campaign optimization and push more leads to the SMB owner. CitrusBlast then creates a full profile for each SMB on Yelp and Foursquare, two of the most influential business review sites online.

“Search engines, social media, and mobile search are three cornerstones of enhanced exposure online and on mobile devices for small businesses,” said Jay Bean, CEO and co-founder of OrangeSoda. “Once a client decides to seriously examine their social online presence and strategically combine all forces, they can experience a 200% increase in exposure after the first six months.”

CitrusBlast will be sold directly to current and potential OrangeSoda customers and to their partner network. A partner of OrangeSoda, the San Diego Union Tribune, has rolled out its version of CitrusBlast through their local sales teams throughout the San Diego market.

“The San Diego Union Tribune’s version of CitrusBlast gives us a powerful new offering for advertisers: a fully-loaded online advertising solution that enables local businesses to harness the combined marketing strength of search, mobile and social media to get their message out, get customers in the door, and watch their business grow,” said Mike Hodges, Vice President Interactive, San Diego Union-Tribune. “This product is one of the most comprehensive advertising products that’s come along in years, and we believe it will enable both The San Diego Union-Tribune and our advertisers to realize new revenue streams,” added Hodges.

About OrangeSoda

Founded in 2006, OrangeSoda offers online marketing to local businesses with a unique blend of intelligent service and simple technology. OrangeSoda provides the best return on marketing investment by blending social, mobile, and search with insider analytics on how consumers use the Internet to find local business offerings. With its proprietary advertising technology and service platform, OrangeSoda enables its partners, including CityGrid Media, YPG, and Freedom Communications Inc., to provide the best social, mobile, and search services to their customers.

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